Managing online reviews properly is vital for any local business hoping to succeed in the eyes of both Google and the consumer. But sometimes, you might need a little help in keeping on top of the constant stream of customer feedback – and ensuring timely responses, too. When things start getting on top of you, that’s when you’ll want to enlist the help of a trusted reputation management tool. With so many to choose from, how can you be sure which will be the best fit for your business? To help you along the way in your decision-making process, we’ve decided to provide a comprehensive comparison of the leading reputation management tools, including our own. Throughout this article, we’ve relied on the data and facts supplied a) by the reputation management tool’s website, and b) by trusted consumer reviews from third-party sites to provide you with as balanced a view as possible. Keep reading to get a comprehensive overview of each reputation management tool, or skip ahead to see the full comparison table. Contents
What is reputation management?Before you decide what online reputation management tool is right for you, you might need to know what reputation management is. Generally speaking, online reputation management is the ongoing task to maintain a positive perception of a brand or business. More often than not, though, it just refers to online reviews. Good reputation management entails generating online reviews, responding to online reviews, and leveraging online reviews. Local businesses should invest in reputation management for a number of reasons, but primarily because reviews are a local ranking factor, and reviews help customers convert. If you’d like to read more on the benefits of online reviews, or how to educate clients on them, we’ve got plenty of resources about reputation management to read up on. What is a reputation management tool?A reputation management tool is simply something that aides the reputation management process. Online reputation management tools exist to simplify and optimize the process of generating, responding to, and leveraging reviews. Usually, this will involve a combination of features, such as automating review requests, sending review response reminders, or showcasing reviews on your website. Top reputation management tools: features and price comparisonThe table below compares the leading review management tools’ key features. The post Leading Reputation Management Tools Compared – Updated 2020 appeared first on BrightLocal. via BrightLocal https://ift.tt/3he3DPy Check out more SEO posts onhttps://seouk41.blogspot.com/
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Most business owners are aware the power of reviews can have for their business. Reviews can be impactful both positively and negatively, and consumers are increasingly relying on reviews to make decisions about products and services they intend to purchase. Generating reviews for your business is a critical component of SEO, specifically local SEO. First-hand reviews help build your brand and reputation, while 3rd party reviews offer proof your company does or sells what it says it does. Online reviews are referrals for your business. Having consistent, positive sentiment being offered about your business is a great way to stand out among your competitors. People will trust what is said about you more than they will trust what is said by you. Below I will break down why your business should invest in attaining reviews, benefits of reviews, sites you should focus on, and how to ask for reviews. Why you should ask for reviewsThere are many great benefits to attaining reviews for your business. One of the main benefits is that reviews build trust in your business and brand. Continually being recognized in your reviews as the best, most reviewed, expert, timely, etc. by customers is invaluable. These reviews can also assist you in driving new messaging for your business. If you see a pattern in review communication, you can begin to turn that into a core message. For instance, if many of your reviews are mentioning how timely you perform your services, you can add that as a core to your business values. Attaining reviews is difficult, takes commitment, and is a long term investment. It is a good idea to spread out reviews to different platforms as well. To regularly attain reviews on various websites is difficult and time-consuming. Consumers tend to trust those reviews more because it is more difficult to fake those reviews. Unfortunately, purchasing fake reviews is common. Sometimes, a business will purchase reviews for a particular platform, Google, Facebook, etc., to increase the number and rating of their business reviews. If your business has a good number of reviews from various platforms, consumers are more likely to trust those rather than 1,000 reviews on one platform. Having solid reviews and ratings on different review platforms will also help your customers choose you over your competitors. The way customers are talking about you is just as important as you attaining reviews. Having a positive footprint across review platforms will help drive sales. Having an array of positive reviews will also encourage others to write their own reviews about your business. With the number of fake reviews, review scams, or businesses simply not attaining reviews on a regular basis, customers want to be reassured they are getting the products, services, and the value they are searching for. They are looking for a reason to choose your business over your competitors, and you need to give them one. What are the benefits of reviews?There are numerous benefits to attaining reviews for your business. Your business will show stars in the SERPsOn Google, once you attain at least five reviews, your business will begin showing stars in the SERPs. This is a huge advantage if you are listed in the Local Pack. It is an even larger advantage if you have stars on your listing and your competitors do not. Stars will make your listing stand out above the rest. The more reviews you attain, the better off you will be. For non-Google or niche review websites, they may also have stars in the SERPs. This can be another benefit to your business if you have positive reviews on those sites as well. If a potential customer searches for your business and sees a SERP page full of review stars of your business, the odds are likely you will win that customer’s business. Your business will show more prominently in the SERPsGoogle My Business counts reviews as a ranking factor. The more positive reviews you have, the more likely you will rank in the Local Pack above your competitors. GMB reviews also surface in the Google Q&A section when customers are searching for answers. Consumers read reviewsBrightLocal performed a study that said 82% of consumers read online reviews for local businesses, with the average consumer reading 10 reviews before being able to trust a business. The more reviews you can attain, on a variety of platforms, the more potential customers will find your business and trust the reviews they see. Your click-through rate (CTR) will improveAnother BrightLocal study showed the impact a high number of positive reviews will have on CTR. Results showed going from a 3-star rating to a 5-star rating increased clicks by 25%, and having a 5-star rating gets a business 39% more clicks than having a 1-star rating. Your brand will build trust and a positive reputationReputation management services have exploded over the past few years, and with good reason. Reviews go hand in hand with loyalty. Customers who take the time to leave a positive review are more likely to feel a sort of loyalty, be a repeat customer, and tell others about your business. All of this will increase your brand awareness and reputation in your business. Reviews can help improve your businessReviews will provide you with valuable feedback about your business, service, products, and employees. Customers will let you know what is working, and what needs to be improved. If your customers are continually talking about how terrific your customer service is, you can turn that into a selling point for your business. If customers are discussing a need to improve your communication or product, you can make that a point of emphasis to improve your business. What sites should you ask for reviews on?Positive reviews are beneficial for social proof and SEO efforts. Google review activity is a ranking factor and helps your business appear in the Local Pack. To make a larger impact and create a stronger review foothold, it is important to attain reviews from various review platforms. The most important platform is Google. As I mentioned earlier, once you have at least five reviews on Google, you will receive review stars in the Local Pack. From there you should focus review efforts on Facebook, Yelp, the BBB, and your own website. In addition, you should research any local or niche review websites in your industry. This is especially important if the sites are showing prominently in the SERPs, or have review stars. If you are a law firm, some of these niche sites would include Avvo, Findlaw, and Martindale. If you are in a home services niche, AngiesList and HomeAdvisor are good options. How do you ask for reviews?Knowing reviews are important, you need a plethora of them, and need several different review platforms to be effective, but how do you ask for reviews from your customers? Attaining a steady stream of reviews is more difficult than it seems. To keep getting reviews for your business, you need to be proactive. There are several ways to do so. 1. Create a template to ask for reviewsTo save time, or if multiple employees in your company will be asking customers for reviews, it is helpful to create an email template. Effective, consistent communication can save you headaches. You can also create a page on your website or a handout that you can provide to customers. This can be an effective way to attain reviews without having to spend time explaining the review process and steps to each customer. The handout should explain what websites you want them to review you on, how to set up an account or log in, how to find your business on the review website, and how to post a review. Making it as easy as possible for customers will lead to more reviews for your business. 2. Use a review toolReputation management tools typically charge monthly fees and allow you to set up a review page or custom email template to capture reviews. The streamlined process will automatically email previous clients and prompt them for reviews while you focus on your day to day business. 3. Put links in your email, business card, invoicesA simple, yet effective way to ask for reviews is to add a link to your social profiles in everything you own. Add review links to Google, Yelp, Facebook, and any other review platform you deem valuable to your business. These can go in the signature of your email, on your business cards, and on invoices you send your customers. Even if people do not review you immediately, the constant subtle reminders should be enough to entice a review eventually. 4. Add links to your website for reviewsIt is also a good idea to add links to your website for review platforms. Maybe you add links to your website footer or have a page dedicated to reviews. Showcase the platforms, number of reviews, star rating, and logo of those review sites. The more you can show customers you care about reviews, and highlight the positive effects, the more likely they will be to review you as well. 5. Email clients after a purchase or service performedThe easiest and most obvious way to ask for reviews is to email the customer directly after a purchase or service is performed. Thank the customer for their business, show them you appreciate them choosing you over your competition, and invite them to review their experience. The customer is more likely to review your business after purchase, especially if they had a positive experience. They are also likely to review since the transaction is top of mind for them. Wrapping upIf you want to be successful in today’s digital marketplace, you simply need to take advantage of the numerous opportunities and benefits reviews can provide your business. If a review campaign is not something you have given much thought to or have yet to begin, you are already behind. It’s not too late, though you must start soon. Having a well-designed review strategy with the opportunity to attain reviews regularly is key. If your business is not taking advantage of reviews, you can bet your competitors are. The post How to Ask for Reviews for Your Business appeared first on BrightLocal. via BrightLocal https://ift.tt/2UmNLka Check out more SEO posts onhttps://seouk41.blogspot.com/ How closely were you paying attention to the local SEO news in May? Last month, we launched Local Quizness – a monthly quiz aiming to help local marketers test their knowledge of the previous month’s news. Every month we’ll be poring over the top local marketing publications, and closely following the news and observations shared by industry experts on social media, to help you ensure you’re aware of all the news that matters. Get answering this month’s quiz now as we look back at some of the biggest local marketing news stories from May. Just 5% of quizzers answered more than 7/10 questions correctly in May’s quiz, can you beat last month’s top scorers? Create your own user feedback survey Now, if you want to share your score, head over to Twitter using #LocalQuizness, or let us know in the comments below! And, if you want to read up on any of the news we’ve covered in this month’s quiz, we’ve compiled a list of reading materials below!
Thanks for quizzing – Local Quizness will be back in early July! The post Local Quizness June 2020 – Test Your Local SEO News Knowledge! appeared first on BrightLocal. via BrightLocal https://ift.tt/2By8QBE Check out more SEO posts onhttps://seouk41.blogspot.com/ This week’s Local Search Clinic will see Local SEO Guide’s CEO Andrew Shotland answering your questions all about multi-location SEO. Got problems only the pros can answer? Looking for tips to boost your online search presence? Or just want to chat with fellow local SEOs? Join us each week for an hour of expert insights with new topics each week. Read on to find out how to get your questions answered! For any questions or issues registering for the webinar, please email us at [email protected]. Can’t see the button to register above? Click here to save your spot. How to register and ask your question1. Click the green ‘Save my spot!’ button at the top of this page. 2. Click ‘Email me a login link’ 3. Click ‘Confirm & sign in’ in the email from Crowdcast 4. Click ‘Ask a Question’ and submit your question using the popup (you can do this before or during the broadcast) See a question in the popup that you’d also like the answer to? Just click the arrow next to the question to ‘upvote’ it! The popular questions with the most upvotes will be answered first. P.S. Don’t forget to join our Twitter local SEO networking list! Simply follow the list and we’ll add you in. The post Local Search Clinic: Multi-location SEO with Andrew Shotland – Coming Soon appeared first on BrightLocal. via BrightLocal https://ift.tt/2z1OPlV Check out more SEO posts onhttps://seouk41.blogspot.com/ Local marketing can be simply described as any marketing activity which puts your business in front of consumers within a certain radius of your location. While that’s straightforward enough, there are lots of different types of activity that fall under this neat umbrella. Local marketing is especially important for small and medium businesses which rely on clients physically visiting a brick-and-mortar location to make a sale or access a service: dentists, physiotherapists, and chiropractors for example or retail stores without an e-commerce presence, bars, and restaurants, locksmiths, plumbers, a builder’s yard or car dealership. Our research confirms that within the last 12 months, 90% of consumers have used the internet to find a local business. Local marketing is therefore vital to connect your offering with those in need of a local service provider or retailer. By its nature, local marketing is highly geographically specific. This means it’s important to carefully consider your strategy as you need to be sure that all of your efforts are being directed at exactly the right person within what could well be a small geographic area. The danger with local marketing is that you think too big and waste budget on incorrect location and consumer targeting. Casting too wide a net means your precious funds (and time) will likely be spent trying to gain the attention of people who are too far away to ever convert – 93% of consumers say they won’t travel more than 20 minutes from home to make an everyday purchase, so if you are targeting too big an area with any of your local marketing tactics, anything outside of that 20-minute radius represents a waste of time and money. Likewise, it’s also pointless targeting absolutely everyone within your locality because some just won’t need or want your products or services. As mentioned, local marketing can take multiple different forms. We’ve outlined the main categories for you, and broken each down into its own individual tactics. You’ll find a clear example of each action and an outline of how it can benefit your local business. Feel free to use the jump links below to head straight to a section that interests you! Local SEO
Advertising
Content MarketingLocal SEOBuild citations for your businessThe mention of the word ‘citation’ may bring back nightmares of essays and term papers but in local SEO terms, it simply means that your business name, address, and phone number is referenced online. Citations are beneficial to your local marketing in a number of ways. First and foremost, they provide a local SEO boost which means, if you build enough citations, you could start to see an increase in local search visibility. This in turn means that you’re more prominent when local consumers take to their chosen search engine to find a specific product or service. Citations can also help consumers to find your business on other websites, aiding discovery. If you create a directory listing for example in order to create a new citation, users of that directory could easily come across your business address or website and then proceed to your store or website. In this way, they function as new pathways to your actual or virtual door. Finally, citations can be used to confirm a key detail about your business, such as your address, before the local consumer jumps in their car and sets out to visit you. If they come across the same name and address in a few different locations, they can feel confident that the information is accurate and trust that they’ll end up in the right place. Optimize your Google My Business listingGoogle My Business feeds information about local businesses to the search engine results pages and search engine users – optimizing this listing means confirming your information is up to date, the correct category selected and that all settings and data fields are accurate and relevant. The information that you provide in your Google My Business listing is known to impact on where your website ranks for appropriate keywords. The actions that you perform during optimization determine what information is presented to search users and how your business is perceived. Creating an optimized description for example gives Google a clue as to what to rank you for, and can entice search users to visit your store or give you a call. Selecting a main category and sub-category is also part and parcel of optimization and is known to strongly influence where your site ranks in Google search. That alone can impact your overall local visibility and generate more traffic. The process of optimizing your listing also includes uploading appropriate images to your profile, which can immediately make your business stand out and capture the eye of local consumers. Generating reviews and responding to them naturally comes under Google My Business optimization activity. Online reviews strongly influence the consumer decision-making process and can actively determine whether a local consumer chooses your business or a competitor. Monitor local search rankingsMonitoring local search rankings as part of your local SEO campaign is as straightforward as it sounds; it’s simply the process of tracking where your keywords appear in the search engine results pages. This doesn’t have to be done manually and there are lots of affordable tools available that automate this process for you. While monitoring changes in your ranking position can be hands-off, the insight that this data offers is invaluable. The most obvious advantage of tracking any changes in your search position is that you can determine whether your local SEO activity is generating ranking improvements or causing positions to stagnate or worse, decline. In the latter two scenarios, just having that data to hand gives you concrete proof that you need to revisit your strategy. In turn, this means you aren’t wasting precious time and resources on actions that aren’t working. Ranking data can also help you to decide if you need to assign funds to other areas such as advertising to be visible to your target audience. If you use a rank monitoring tool, you may additionally be able to add in competitor domains to keep an eye on how your rivals are performing. This should give you a clear picture of where your business stands in comparison with others in the local area. Monitor and grow business reviewsReputation is everything in business so you’ll want to ensure you’re proactive about monitoring what people are saying about you, and encouraging customers to share their experiences of working with or buying from you online for others to see. One of the key benefits of monitoring your reviews as part of your local marketing activity is that they are a huge source of valuable customer feedback. Each review you read is an opportunity to pinpoint what customers appreciate about your product or service and identify any recurring issues that need to be addressed. While no one likes to read a bad review about their businesses, monitoring means you know sooner rather than later when something negative appears. This gives you a chance to react quickly, respond to the reviewer, and take steps to put things right. Many businesses hesitate to be proactive about growing reviews but, if you make this a regular part of your local marketing routine, you’ll be rewarded with better search engine rankings and increased consumer trust. The number of reviews you have along with how often new reviews are published all influence your search position therefore, the more you can grow your review profile, the better your local SEO visibility is likely to be. Online reviews have replaced traditional word-of-mouth recommendations for modern consumers. They expect to see plenty of recent reviews, make a habit of reading around 10 reviews before developing a sense of trust, and tend to discount older reviews. You’ll, therefore, need a steady stream of fresh reviews to generate inquiries and sales. Optimize your website for mobileGiven the popularity of mobile browsing and Google’s much-publicized mobile-first indexing, ensuring your website is quick to load and highly functional for visitors from a smartphone or other mobile device is a must in any local marketing strategy. As with all optimization, making sure your site is optimized for mobile is no small undertaking but this investment does unlock a wealth of advantages for your business. It’s no secret that the majority of search users now go online from a mobile device. Traditional websites are optimized for desktop computers, often connected to high-speed broadband. The smaller size screen and often slower internet connection make navigating a desktop site frustrating and awkward. A site optimized for mobile gives the mobile user a seamless experience. Pages are quick to load and forms and shopping carts designed for ease of use by someone wanting to input information or checkout using the smaller screen of their phone. Consumers expect a slick mobile experience as standard. If you fail to meet that expectation, in all likelihood that potential client will leave and go to a competitor who has taken the time to make their products and services accessible from a mobile device. To put this into financial terms, last year’s Black Friday saw more than $2.9 billion of sales originating from mobile devices. Shoppers are spending money like never before on their smartphones and tablets – but you can only get in the running for that if your site is optimized to work well on a mobile device. Keep in mind too that mobile optimization (ensuring pages are quick to load, that forms are easy to complete, that information is easily navigated, etc.) is also a core requirement for local search visibility. Google’s primary index is mobile-first, meaning your position in the local rankings is dependent on mobile optimization. AdvertisingRun a pay-per-click ad campaign in the local 3-packIf your local marketing strategy calls for immediate visibility, a pay-per-click ad campaign allows you to buy advertising space within the organic search results. For many businesses, the major benefit of running a local search PPC campaign is the speed with which you can get your products and services to the top of the search results pages. It is possible to set up a small ad campaign and see your adverts live in a matter of hours – in comparison with local SEO activity which could take several months to bear fruit. Local pack search ads also give you targeted exposure which can lead to a rise in in-store visits and calls. If someone searches for ‘mechanic near me’ for example, they could see your advert at the very top of the search results just when they needed you most. Local search ads can feature your business locations, which can lead to more foot traffic. They can also provide directions and offer call options. Run Google Local Services adsIf your business is a service provider, you can run a Local Services ad that displays your business details at the top of the search results. The ad will show when a consumer in the local area searches for a service you offer. There are several business benefits to running a Local Services ad campaign as part of your local marketing strategy. These ads immediately give you the opportunity to be found right at the top of Google search results, meaning local consumers don’t have to search too hard to find and book your services. With these ads, you can also earn a Google Guarantee or Google Screened verification on your advert. This tells consumers that Google has verified your business licenses, insurance policies, and carried out employee background checks. This is an easy way to build trust and showcase the authenticity and quality of your service offering to win new business. Becoming Google Guaranteed also opens up the possibility of a free listing on voice search as a service provider. Local Service advertisers can use an app to communicate with clients so you can reply to messages on the go, track the progress of leads, and manage bookings. Local print advertisingYou may decide to add an offline element to your local marketing efforts and if that’s the case, placing an advert in a print outlet such as a local newspaper is a tried-and-tested strategy. Print advertising has been overlooked in the last few years as digital options have taken off but that’s not to say that investing some of your local marketing budget in a targeted ad campaign with a local newspaper or magazine should be discounted. In fact, adding a physical print dimension can bring you additional benefits. One clear advantage of local print advertising is that your business is assured of visibility within a specific, relevant geographical area. Local print media is naturally highly targeted, meaning they often serve as important local hubs of information for households within that town or city. Competition for local ad space is arguably less in print than online, with many businesses having migrated to digital options. This gives you a great chance to stand out, without as much competition as you may find on social media for example. Because of their physical nature, your print ad may also endure longer than a digital equivalent. Whereas a PPC ad will disappear when your budget runs out, older copies of the local newspaper or magazine may stick around for weeks in the doctor’s surgery, library or nail salon. Sponsor local events and charitiesIf you have the budget for it, you could make a positive contribution to your local community while ticking off some of your local marketing tasks by signing up to sponsor a local event such as a high school football game or a charity like your nearby non-profit animal shelter. There are a number of compelling arguments for sponsoring local events or charities. Being a shirt sponsor of a local youth team for example brings both brand recognition and a higher profile within the community – each time that team hits the field, all spectators can’t help but see your business represented. Sponsorship of a local worthy cause or organization could also help to bolster your local SEO efforts by earning you a backlink (or several) in recognition of your donation. You can build on this further by creating press releases to announce your sponsorship and commemorate key events – such as reaching the playoffs in the case of the youth team of holding a family fundraiser in the case of the animal shelter. This adds to your local profile, can result in favorable local media coverage and earn you even more backlinks to propel your local SEO efforts. Hyperlocal Facebook advertisingJust as the name suggests, hyperlocal Facebook advertising is a Facebook advert which is targeted at a small, specific local area. This could be as hyper-targeted as specifying your ads only be shown to people within a certain zip code. Being able to narrowly define who sees your ads can make your budget go further and work harder – as you can be sure you aren’t wasting cash showing adverts to people who are outside of your catchment area. By the same token, hyperlocal ads are laser-focused on consumers within your immediate vicinity, which is ideal if you want to drive foot traffic to your brick-and-mortar store. Get listed on lead generation sitesDepending on your service or trade, it may be possible to get your business listed on lead generation sites such as HomeAdvisor or Angie’s List. This is often as simple as registering, creating a profile, listing your specialisms and then waiting for people interested in those services to get in touch to request a quote. Adding a lead generation presence to your local marketing is a smart move as it puts you in a prime position in front of credible buyers and those actively looking for your specific service. Lead generation sites are attractive to consumers as they remove the need to research, contact and request quotes from dozens of different service providers. The consumer simply inputs details of their project, which is then sent to relevant service providers to quote. You have access to leads which you wouldn’t otherwise know about. While you’ll typically have to pay a membership fee or commission to the lead generation platform, it’s a great way to get quick access to projects to quote on and build your local reputation and reviews. Content MarketingEmail marketingEmail marketing involves sending an email (often with a special offer or deal) to a list of email contacts. This places your deal or news directly in the inbox of everyone who has opted in to hear from you, typically previous clients and leads. Email marketing is a highly effective medium, loaded with business benefits. Studies show that for every $1 spent on email marketing, you can expect to generate $38. That’s a ROI of 3800%. Email is especially effective for small businesses because it provides a fast, cost-effective way to communicate with customers and prospects. At the same time, it can directly generate visits to your website, calls, and foot traffic. You can additionally use email marketing to deliver useful, informative content to your pipeline, which helps to cement your reputation as a trusted authority in your field. Today’s email marketing platforms are very advanced and most offer automation. This makes light work of time-intensive sales tasks that you may not always be able to do yourself, such as emailing someone who has added items to their cart on your website but left without completing the order or, contacting someone who has enquired about your service but then never picked up the phone to your customer service team following up. Social media marketingSocial media marketing is the practice of using social media networks such as Facebook, LinkedIn, and Instagram to build your profile, engage with your audience, and drive traffic to your site or brick-and-mortar location. When leveraged properly, social media marketing is a very effective local marketing tactic. Social media usage is prolific and today’s consumers, from baby boomers to millennials, are accustomed to using their preferred networks to look for deals, find businesses, source recommendations, and increasingly, shop. No matter the size of your team, social media provides an accessible real-time forum to engage and communicate with prospects. You can use platforms such as Facebook and LinkedIn to have meaningful discussions with your audience, bring them closer to your brand, answer questions, and share local promotions. If your local marketing budget is a little tight, social media marketing is also low-cost and at its most basic level, requires no investment at all. For those who want to go further, you can use the many paid advertising options offered by social networks to raise your visibility while also specifically targeting local consumers thanks to the wealth of demographic information social networks hold on their users. Build links to your websitesThink of links as roads into your website – the greater the number of links you can convince third parties to share back to your site, the easier it is for consumers to find you online. By their very nature, building links creates greater visibility for your site. If you write a press release for example about an award you’ve won and this is published on a local blog, all of the readers to that blog could click the link to be transported directly to your website. If you partner with a local influencer and they offer a link back to your site within their post, you not only get the benefit of exposure to that influencer’s audience, you also get a direct way to draw that audience to your site. Links remain a key currency for SEO because, in addition to aiding discoverability, they are also a signal of trust. Someone willing to share a link to your site is essentially giving your domain a vote of confidence. The more relevant links you have, the more traffic your site is likely to see and the better your search engine rankings. Create relevant local contentWriting and sharing relevant local content is a targeted form of content marketing that can bring a range of benefits as part of your local marketing campaign. As with the other tactics on this list, it is a tried-and-tested way to reach, engage with, and hopefully convert local consumers into confirmed clients. Focusing on community or local topics is a smart way to attract local readers and simultaneously reinforce your expertise or authority in a particular area. To ensure that your content really hits the mark, you can use tools such as Google Trends to research what people in your area are most commonly searching for on Google within your niche. Creating original, useful content also adds a great deal of value to your own site. It provides optimization benefits to aid in search rankings but it can also make your website a destination in its own right and give visitors a reason to remain long after they may otherwise have flicked back to the search results. Marketers often refer to this as making the site ‘sticky’. Over and above giving local consumers a reason to visit your website regularly, good quality local content is highly shareable, which can lead to more links (again helping SEO and overall visibility), an elevated social media profile and peer-to-peer recommendations. ConclusionLocal marketing is a broad field and, as a local business owner, you have a wide and varied range of tactics at your disposal. Broadly speaking, the three core pillars of a local marketing campaign are local SEO, advertising and content and social media but, within those three categories, you’ll find multiple tactics and approaches which can be mixed, matched, and adapted to suit your budget, your objectives, and your audience. The post The Beginner’s Guide to Local Marketing appeared first on BrightLocal. via BrightLocal https://ift.tt/3eFTPvN Check out more SEO posts onhttps://seouk41.blogspot.com/ |
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