There’s no doubt that website content is key to both ranking high in local search and converting customers. To move up the ranks in search results, you need rich local content that not only meets the searcher’s needs but also Google’s expectations. There are a lot of mixed messages about the best ways to approach this, which can make it difficult to know where to turn and how to get started. Luckily, we’ve enlisted local SEO expert, Claire Carlile, to create a brand-new BrightLocal Academy course--How to Create Website Content For Local SEO—to help you. In this course, Claire looks at important types of local content, such as regional landing pages, service and product pages, blog posts, and evergreen content types. During the eight lessons, Claire shares her wisdom on:
Here’s Claire with an overview of the course: Who is this course for?This course will suit organizations and businesses looking to build out their understanding of local content strategy and on-page optimization with a local SEO focus. How can I join?Whether you’re a BrightLocal customer or not, you can get access to this course. You can also be among the first to find out when new courses drop by enrolling for free. Here’s how… If you’re a BrightLocal customer, you can access the academy via your BrightLocal account. Simply log in, click ‘Learning Resources’ at the top of the screen and select ‘BrightLocal Academy’ from the dropdown menu. You’ll be taken straight to your BrightLocal Academy account page, where you can enroll on the ‘How to Create Website Content For Local SEO’ course. If you’re not a BrightLocal customer, you can join BrightLocal Academy for free here and follow the same steps above to enroll on the course. Want to know more about BrightLocal Academy? Check out the official BrightLocal Academy FAQs here: What is BrightLocal Academy, how does it work, and how can I enroll? What courses does BrightLocal Academy offer and how long do they take? If you have any questions of your own, feel free to get in touch with us or leave a comment below. We hope you find this fresh new course useful, and can’t wait to hear how it’s helped you improve your local SEO skills. via BrightLocal https://ift.tt/jHdGTXz Check out more SEO posts onhttps://seouk41.blogspot.com/
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With a recent report suggesting that 43% of shoppers say they miss the frenzy of in-store Black Friday shopping and 42% say in-store shopping is more important now than pre-pandemic, it’s clear that despite fears of inflation, consumers are still looking to continue the holiday mantra of “spend, spend, spend”. This is great news for local businesses, but because of the renewed focus on digital marketing that occurred during the pandemic, the game has changed. So: how do you stand out when consumers look for businesses like yours during the holidays? It’s been said before (originally by Mike Blumenthal) and I’ll say it again: Google Business Profile is your virtual shop window. It’s likely the first impression an online searcher will get of your business, so the importance of maintaining it throughout the year cannot be stressed enough. Related: How to Optimize Google Business Profile – 14 guides to help you make the most of GBP! For many businesses, the holiday period sees fiercer competition than the rest of the year, so standing out in local searches at this time is critical. If you’re running or working with a business that needs to do this, getting the best from that “virtual shop window” is a solid strategy. Below I’ll cover some general advice on preparing your GBP (Google Business Profile) for the holiday season, then pick out ten GBP features that most businesses can use to take the experience of potential customers to the next level. How to Prepare for Optimizing Your Google Business Profile for the Holiday SeasonPerform Some Seasonal Local Keyword ResearchDepending on your business, there’s every chance that the types of search terms consumers use to find businesses like yours will either change or expand during the holiday season. So spend a little time researching seasonal variations of your top business keywords and see what comes out. An obvious example would be restaurants and venues wanting to research and optimize for phrases around ‘christmas dinner’ and ‘christmas parties’. With this extra local keyword research in hand, you’ll have the knowledge you need to help you build out your profile to appeal to your potential customers’ seasonal needs. Free Video Course: How to Master Local Keyword Research Avoid GBP Suspensions at All CostsAs we’ve seen this year, due to bugs and tweaks and various things going on at Google, it’s at times been a little too easy to get your GBP suspended. While I’d always recommend a few tests here and there to see what works in your GBP, particularly around testing different categories, doing this too much can greatly increase your chances of getting your profile temporarily suspended. The last thing you want ahead of the holiday season is a business profile that just doesn’t appear in search at all, especially considering that the backlog of reinstatements Google is facing can mean it might be weeks until you see it again. So, when approaching the holiday season, it’s probably a good idea to leave off any big changes to your business information that you think might be risking a suspension. For the record, by “business information”, I mean core data like category, description, address, and so forth. Using Google Posts, Q&A, photos and the like (which I’ll come on to later) shouldn’t impact your chances of getting suspended—but as with everything to do with suspensions at the moment, I make no guarantees! One last tip on this: consider staggering any significant changes you’ll be making to your profile, as sometimes lots of changes at once can trigger a suspension. Record and Reflect All Changes You’ll Be Making to Your Business InformationBelow, I’ll be making recommendations of the sorts of things you can add to, or change about, your Google Business Profile over the holiday season. But, while your GBP is important, you mustn’t neglect your business website, especially if you link to it from your profile and see regular visitors. The same is true of your other business listings. Inconsistency of business information across online presences can significantly decrease trust in the business. Our Business Listings Trust Report found that “finding incorrect information on a business listing would stop 63% of consumers using that business.” This means it’s critical that you do two things when updating your Google Business Profile for the holiday season:
Top Tip: Use BrightLocal’s Citation Builder service and Citation Tracker tool to make updating all of your business info on listings and citations a breeze. With the above done, and this information in hand, make yourself a reminder to update all this again, to revert back to its original state, once things change after the holiday season. Benchmark Your GBP Performance Before You StartBefore you dive into your GBP and start making seasonal updates, it’s worth taking stock of your competitive position in your local landscape. Understanding what your local rankings look like across your local area, what your GBP visibility and engagement levels are, and how you’re performing against competitors will all help you learn whether the changes you make to your GBP are having a positive or negative effect on the business overall. Again, there are plenty of BrightLocal tools that can help you benchmark performance and track competitors. For example, enter your seasonal keywords into your Local Search Grid, and ask yourself whether you can beat your competitors this holiday season! Right, that’s enough preparation… now we’re ready to update our GBP to make the most of those holiday shoppers and vacationers! 10 Google Business Profile Features to Help You Succeed During the Holidays1. Business Opening HoursThe holiday season sees businesses of all types close for the duration, or maintain a reduced service, but it also sees a lot of angry consumers frustrated that these temporary opening times aren’t communicated where they should be. In our aforementioned Business Listings Trust Report, we found that incorrect opening hours led to 48% of consumers losing trust in a business. It’s such an easy thing to update, yet somehow it’s also an easy thing for businesses to miss. For its part, Google recognizes that sometimes you want to set temporary, or ‘special’ hours to cover these periods. The good news is that we have a guide dedicated to updating your opening hours on Google Business Profile, so definitely check that out for a quick step-by-step if you’re not sure about the process. As mentioned above, you’ll need to update this info on all other listings or citations, too (and remember to revert them back to non-seasonal hours afterward). Top Tip: There are various religious celebrations that occur during the holiday season, so bear this in mind when deciding on your opening hours and how to communicate them. It could well be that your local community (and staff) will be celebrating on days you don’t expect, for example. 2. Business CategoriesThis change only really makes sense if your business offers significantly different things during the holiday season. There are three holiday-related categories available to businesses like this:
Only consider using these categories if you really do offer these services. Also, as I touched on earlier, making a lot of changes to core business info can trigger a suspension, so I wouldn’t recommend testing or changing categories too much at this time. 3. Google Posts (or ‘Updates’)Now, this is where we can start to be creative and have some fun! For the uninitiated, Google Posts (or ‘updates’ if you’re using the New Merchant Experience) are social media-style updates that the business controls and that appear on your Google Business Profile—they look particularly stylish on Google Maps, and can appear in multiple types of search, such as ‘Latest in the area…’ in this app. These are a perfect fit for any holiday promotions you’re planning to run or announcements you’ll be making. Read through our full guide to Google Posts to learn how they work, then get creative with these ideas for each post type:
Beyond GBP photos, which we’ll come to next, Google Posts are easily the best way to make your GBP stand out during the holiday season, so get creative and try different things! Related: A Guide to Google Business Posts 4. Google Business Profile PhotosWherever you view your Google Business Profile, be that in Search on desktop, on mobile, or in the Google Maps app, the photos of your business appear very prominently. It should go without saying, then, that these are likely to form the first impression of your business—their importance can’t be overstated. For something so important, you’ll probably agree that it’s pretty wild that the average user or Local Guide can impact it so easily by uploading photos of your business that perhaps don’t provide the best sense of it. That’s why you should take the opportunity ahead of the holiday period to refresh the photos of your business in your Google Business Profile, by uploading your own seasonal snaps. Google has a great guide to the various types of photos business owners can upload, but here are a few ideas for themed photos that will stand out to potential customers with ‘holiday’ on the brain:
Don’t Forget! Save your non-seasonal photos somewhere and be ready to swap them back out in the new year. The aim of all this is to make your premises and staff appear welcoming and to help you stand out in a competitive market. That said, if you’re someone who adores the holiday season and thinks about it all year round, remember that not everyone is as keen on it as you, so always think about your audience and consider what they’d appreciate seeing in the holiday season. Sometimes less really is more! 5. MenusFor hospitality venues, restaurants, cafes, pubs, and bars, this is an absolute no-brainer. And there are other businesses that might have seasonal menus (for example, beauty salons) that should take heed, too! You’ll likely have holiday-focused menus printed for your business, so make sure you take good-quality photos of these, with good lighting (watch out for the glare on laminated menus—remove the laminate if you need to) and upload these to your Google Business Profile, taking care to label them with the name of the menu. As you can see in the screenshot from Google Maps below, Google even contains ‘christmas menu’ as a menu highlight because the search included this term. If you have the option to link to your menu from your Google Business Profile editing area, make sure you consider swapping this out to your holiday menu temporarily, especially if you know it’s a popular one! 6. Google ReviewsIf your business is one that will naturally expect increased custom over the holiday season (think: restaurants, hotels, travel, tourism, gifts, retail) then you should take the opportunity to put a plan in place for asking as many customers as you can for reviews. Often, review generation is a numbers game—the more people you ask for reviews, the better chance you have to get them—so the increased footfall and custom really is the best shot you’ll have all year to boost those all-important review figures. Top Tip: While it’s not proven that including keywords in reviews impacts rankings, there’s no doubt that seeing their search intent reflected in the reviews that Google highlights for them is going to increase the likelihood of your potential customers investigating your business further. With that in mind, it’s worthwhile encouraging customers to review specifics parts of the experience by using appropriate prompts in your review request emails and messages, such as: “Tried our Christmas menu? We’d love to hear what you think of it! Leave us a review here.” Related: How to Ask for Reviews and Using Email to Ask for Reviews 7. Google Business Profile MessagingNot every business is available to answer customer queries via Google’s business messaging functionality, but those that do use this on a regular basis should remember to switch it off during the periods that staff are unavailable to respond. Google even has a policy that requires businesses to respond to messages within 28 hours, which it details here:
As shown above, Google also shows users how long businesses generally take to respond when they start messaging, so if this is something you forget, and you come back to work in the new year to see dozens of unanswered messages, your reputation for good customer service on this channel will go down the drain very quickly! 8. Google Q&AGoogle Q&A is a fantastic feature for searchers looking to ask others questions about the business that the business might not have answered themselves. (It’s also a bit of a reputational risk, that, if not carefully monitored can have pranksters run riot over your brand—but that’s not quite in the holiday spirit so let’s leave that to one side!) I’d always recommend that businesses not only attempt to answer questions posed by the public (and report inappropriate ones) but also ask and answer questions about their own businesses. These answers might be available elsewhere on your profile or your website, but surfacing them in the Q&As is just another way to give searchers what they’re looking for. It’s also a great opportunity for you to showcase your brand voice and personality through the way you phrase your answers. Here are a few questions you might want to ask and answer in Google Q&A ahead of the holiday season, depending on your business type:
9. Bookings & AppointmentsThanks to Reserve with Google, there are plenty of reservation platforms you can hook your GBP up to, allowing users to click ‘Reserve a Table’… …and make a booking right there in the profile. (This looks and works slightly different on mobile, by the way—it was ever thus!) Provided you set it up correctly, Google’s Bookings and Appointments feature can drastically minimize the effort your potential customers have to go through to make a booking with you, as they can do it directly from Google Search or Google Maps app, without needing to click through to your site. All you really have to do here is set them up (which you should be doing anyway—this isn’t just a job for the holiday season!) and make sure that, like your opening hours, your reservation platform is updated with the dates and times your business can’t take bookings for over this period. As I’ve mentioned a few times now, a poor customer experience caused by incorrect or unavailable business info can really hurt trust in your business, so I’d recommend getting this done as soon as possible to prevent disappointment and frustration. 10. Products and ServicesWhile a lot of the recommendations so far have been around changing things up for the holidays, your Products & Services in Google Business Profile should have a longer shelf life, and shouldn’t be updated unless the offering substantially changes. For example, if your tourist attraction GBP has ticket types set up as Products and the attraction doesn’t significantly change apart from perhaps a light dusting of artificial snow, then leave the tickets as is. Don’t be tempted to just whack ‘Holiday’ at the start of the ticket name! However, if there’s been a complete overhaul of your attraction and the offering is very different, then you’d perhaps want to consider updating the ticket name and description to reflect this. Ultimately, though, these sections of GBP should be low on your list of elements to ‘holiday up’—hence its position in this list. Happy Holidays!So there you have it: ten ways your GBP can help deliver you more customers over the holiday season. And if you’re reading this early enough in the year, you can still use our tips for making the most of Black Friday, too! As Google Business Profile gets ever more sophisticated, complex, and critical to the local search experience, it’s important to keep up with the features and tips your competitors aren’t using. So, subscribe to our regular newsletter and monitor the Local Search Forum to get the lowdown, and the latest, on Google Business Profile. via BrightLocal https://ift.tt/p09PD8H Check out more SEO posts onhttps://seouk41.blogspot.com/ Hello again, and welcome to the third installment of our Local Search at Scale series of articles! As a reminder, this series of articles is devoted specifically to helping large enterprises and franchises tackle the world of local SEO. The first installment – How to Best Tackle Local SEO as a Large Enterprise or Franchise Business – was an overview of the topic at large and included the top five problems enterprises/franchises often face when trying to boost their local SEO efforts and the top five tips for how they can improve them. The second installment – How to Understand Where Enterprise Marketing Budgets Are Most Impactful in Local SEO – was a deep dive into why large organizations always seem to have such a hard time understanding why investing in local SEO efforts is so important. In this installment, let’s focus on why communication at large enterprises presents such a unique challenge, and why it’s critical to overcome this challenge to move the needle with any local SEO effort. Assemble a TeamStep one when working with an enterprise or a franchise is to assemble your whole team into one meeting. The team should be comprised of anyone that will have a say in local SEO or ad spend. This includes but is not limited to:
Usually, the President will be accessible and should know what is happening, additionally, they can be your best friend. When things go sideways (and they will) you need an ally that will get others motivated and make things happen fast.
The Brand Manager’s involvement is crucial as they usually communicate with franchisees and store managers. If not the Brand Manager, then find out who does this. They will help you to motivate those on the ground. The one taking photos, doing the work, responding to reviews etc. It’s like herding cats to get the people on the ground to do anything, so if you want something to happen you need this champion’s buy-in.
This is another top ally you need. When the President is not available to help you, the Director of Marketing can step in and, most likely, the President will delegate to them anyway. They can also be the connecting tissue between all involved parties.
You may be asking yourself, why do I need Social involved with local SEO? Well the reason depends on the organization you work with. Sometimes the social team will be the one posting on your Google Business Profile and sometimes they are the ones doing listing management. Either way, they may feel threatened by you, so best to involve them from the start. You are really there to help and they need to know this.
This role is important and easily overlooked. Remember, you are looking at all reviews that come in and analyzing patterns around conversions. Basically, getting into the customer’s head. What you learn should be shared with this team as they can take your findings and improve the business. There may be pushback, but, guess what? Your ally, the President, is there to help them listen.
Another overlooked role to involve. They usually hold the keys on footfall traffic data and know where sales come from, but unfortunately getting this info from them is painful. It’s important to have them understand from the start that, as an SEO, your work impacts their world. You will be discovering things they really should know, ranging from customer experience (reviews) to keyword traffic (buyer intent) and more.
The Listings Manager role may be part of the marketing team’s work, or could be outsourced to a third-party aggregator for citations. They can also be the ones who hold the keys to bulk verification. Regardless, they need to be in the loop since how they react to local SEO requests will impact your work. Will they allow you to add new profiles? Do they have certain naming conventions? Are they using software to manage the source of truth for data? Will they assist you when there are duplicate or closed/moved location issues?
Ahh yes, the paid team! They can often feel the most threatened by SEOs in general. The nature of the job means that they tend to thrive on instant gratification, and, in my experience, will not usually share footfall traffic data. Also, they know they can lose budget if success is too great in other areas like organic SEO. So, it is advantageous to bring them in on day one so you can help them feel like they are integral to your success. Which they are! Think of all the juicy conversion and keyword data they have.
Accounting needs to be aware of new bills and, more importantly, a process needs to be put in place from the start to get access to funds when they are needed. This usually means creating a loose budget that is pre-approved even if not used completely. If you do not do this, then any decision (as you will see below) can take a ton of time.
You are probably scratching your head here. So yeah… Ben, why the IT guy? What in the world does he have to do with marketing? Well, let me give you one example: We had a large restaurant chain and, in order to claim a duplicate GBP maps listing and do video verification, we had to make a new email that was associated with Google Workspace. Sounds super simple right? I mean, I can make one in less than 5 minutes. Wrong!!! The Brand Manager created a ticket in their workflow system, which had to be evaluated by another team member. They argued about the feasibility of the new email account (I mean, it was going to cost $5 right??), then it had to go through another team for approval and then the IT team had to approve the new email. Once that was approved, the accounting department had to agree on how to pay for it. After the $5 was approved, a new ticket had to be opened to start provisioning. All had to be approved by the President, who did not understand why they needed this in the first place. All in all, it ONLY took a month. However, if IT had been involved in the beginning, the process could have been started on day one. I highly recommend creating a central area of communication. Make a channel on the business’s messaging app, such as Slack, at the very minimum, and be as transparent as possible. Organization is KeyWe talked about this quite a bit in our last piece, but one of the biggest issues enterprises face is their size. With so many employees spread over numerous departments all overseeing various locations, it can be all too easy for big projects to lack cohesiveness. This is why getting organized right from the start is critically important. Many enterprises follow a traditional business hierarchy, with a board of directors at the top, followed by c-level executives, VPs, directors, and managers. While the directors and managers may be doing most of the work (more on that later), it’s critical that the higher-ups are well-informed of any local SEO plan and have buy-in. Organizing the data in a way that the both CEO and local marketing manager clearly understand is invaluable. There are numerous reasons why boosting your local SEO is great for the bottom line of the company—make sure they are made clear to everyone who will be involved in the work and overseeing it. Establish Clear, Attainable Goals from Day 1All too often, marketing campaigns don’t have clearly defined goals, which makes evaluating their success and proving ROI difficult. This is true for both large enterprises and smaller businesses, too. One of the first parts of any successful local SEO campaign is to clearly identify what the main goals for the organization are and how the campaign will accomplish them. Some of the more common goals for a local SEO campaign are increasing foot traffic, generating more inbound leads in the form of phone calls or clicks, improving online visibility, increasing conversion rates, growing sales, and establishing the company as a thought leader in the space. You should know which are most important to your organization before you make the initial presentation. After all, many times for campaigns such as these, the higher level executives will make a request to their team that the organization needs to increase leads or see more foot traffic. Understanding your goals before you start will help you organize your efforts and assign specific tasks to the team members working with you on the project. Define RolesSpeaking of team members, any project—be it about your local SEO efforts or anything else—won’t get very far if the people working with you aren’t sure about what you need them to do. In addition, assigning roles will help team members keep each other accountable. Just like in school when you had a group project, if a member of your group was slacking, you and your team members would nudge them along to do their fair share. Additionally, with something like local SEO, where there are going to be a lot of tasks to accomplish before success is seen (updating each location website with proper SEO schema, adding photos and posts to each individual location’s Google Business Profile, link building … the list goes on and on), it’s essential that, as project lead, you list all the requisite tasks, cross-reference it with every member on your team, and ensure that each one is assigned to someone who will get the job done. Follow UpSo, let’s say you’ve done everything right up to this point. You’ve clearly communicated to everyone in the corporate hierarchy what the project is and how it’s going to help boost the organization’s local SEO visibility. You’ve presented the data and have all of your goals clearly defined and ranked in order of importance. You’ve gathered your team members and each of them have been assigned with one or more of the tasks that will help you accomplish said goals. Now what? Do you sit back, marvel at your organizational skills, and hop off on a plane to Hawaii to enjoy a few Mai Tais under the sun? You could, but we would advise against it. During the course of the project, you’ll need to be regularly monitoring all key metrics to accurately gauge their effectiveness. You need to be in constant communication—both with your team members who are doing the actual work and the executive team who are eager to see results—about how the project is going. Routinely following-up and constantly communicating with your team will help you avoid major snags during this massive project and head off small problems before they become big ones. Is your campaign to increase foot traffic not yielding the results it should be by week one, two, or three? Staying in touch with the footfall team in regular intervals will help illuminate why. Are the Google Business Profiles for each location not being updated as often as they should? Weekly or bi-weekly meetings with the GBP team will give you answers. Establishing regular communication with all team members and following up after key intervals will help maintain that the project goes along smoothly and will increase your odds that you hit your goals. ConclusionWhile local SEO can be complicated (particularly for enterprises), it’s not rocket science to understand that regular communication amongst all involved parties can be hugely beneficial. Get organized from day one, make sure your goals are clear to your team, ensure that everyone knows what they are doing, and have regular contact with everyone on your team—these should be done in order to achieve success and elevate your enterprise’s local locations in the world of local search. via BrightLocal https://ift.tt/vA9N8Ms Check out more SEO posts onhttps://seouk41.blogspot.com/ New features added to Local Rank Tracker to save you time, and offer important information at a glance. We know that understanding changes to local ranking performance can be time-consuming, particularly if you’re tracking dozens of keywords. Diving deeper into data is undoubtedly important to truly understand performance and inform your strategy, but sometimes you just need to quickly know what’s changed. Are things heading in the right direction? Have there been any significant ranking drops that need further investigation? That’s why earlier in the year, we introduced ‘Average Google Position’ to help you understand ranking performance at a glance. And we’re excited to say we’ve added even more quick insights to Local Rank Tracker with a number of new features. Introducing your performance snapshotThe new ‘Overview’ section at the top of your reports is a snapshot of ranking performance. This section is packed with new metrics (more on those shortly) that’ll help you spot significant changes to your rankings and track progress over time. Each metric includes useful additional information – just click on the tab to see charts and the data behind the metric. These metrics can also be handy for showing progress, shining a light on changes, and avoiding information overload when sharing reports with clients and stakeholders. But, if you don’t want to include them in your external reports, you can simply hide it. You’ll see that ‘Average Google Position’ now lives in this section and that there are new metrics too! Let’s dive into them now. Get more context around rankings changes with Keyword and Positional MovementSometimes you just want to know if keywords are heading in the right direction, or if there’s been a big drop in rankings. That’s where Keyword Movement and Positional Movement come in. We’ve grouped these together because they could tell a different story about ranking fluctuations. Keyword Movement is simple – it will tell you how many individual keywords moved up vs how many moved down.
Positional Movement tracks how many positions were gained vs how many were lost across your keywords. A keyword that moved from 8th to 3rd gained five positions. ‘Positional Change’ is the net total of all your gained positions minus all your lost positions. While the Keyword Change in the previous example was only 5, this business actually gained 43 positions over the same period – a potentially significant increase in visibility. Why is this extra context useful? Because just looking at how many keywords moved up vs down might not tell you the full story. For example, 10 keywords each moving up a single position could have less impact on search visibility than five keywords each moving up 10 positions. Additionally, you might have seen 10 keywords move up and only four move down. On the surface that seems positive – more keywords moved up than down. But if those ten keywords each gained a single position and the five keywords each lost 10 positions, that might actually result in a significant loss in search visibility. Context is always key to understanding the impact of ranking fluctuations and Keyword Movement and Positional Movement will help you quickly get that extra context. Track how many Local Packs you’re claimingAny business that’s focused on local SEO likely wants to have as many keywords as possible in the coveted Local Pack positions, and now you can easily track that with the ‘Google Local Pack Coverage’ metric. This tab reveals how many of your tracked keywords display a Local Pack in Google, and importantly, how many of those Local Packs you’re claiming. If you want to learn which Local Packs you are or aren’t claiming, just scroll down to the Rankings Table. Any keywords that have the Google Business Profile icon underneath are displaying Local Packs in the SERP. From here, you’re able to draw up a plan to claim more Local Pack. You might prioritize the keywords that are just outside of the Local Pack positions. Or you might notice that certain keywords have dropped out and need further investigation. We hope these new additions make it even easier to quickly understand performance and show impact to clients and stakeholders. This is just one of many exciting new additions we’re got planned for Local Rank Tracker, and our other ranking tools. We’ll be rolling out even more exciting updates soon! Check out your new insights in your Local Rank Tracker reports. New to BrightLocal? Try all our local SEO tools for free. via BrightLocal https://ift.tt/CuSz3RA Check out more SEO posts onhttps://seouk41.blogspot.com/ Just weeks after Google Business Profile users experienced suspension chaos, it seems another Google bug is doing the rounds in GBP once again. This time, users have reported instances in which their all-important business reviews have gone missing entirely—gulp. What’s happened?Mike Blumenthal broke the news of the possible bug over the weekend, after observing several posts on the Google Business Profile Community Help Forum.
It appears that Google has pushed changes live to Google Business Profiles following a Suggested Edits update, but with further investigation, Mike found that it was also changing the CID numbers of profiles each time—essentially creating a ‘new’ listing in Google’s eyes, dissociating existing reviews and then removing them altogether. As he highlights here, the two updates are rarely carried out at the same time, pointing to the high probability of a new bug. What’s a CID? The Ludocid, sometimes referred to as the ‘CID’, is a unique ID that Google assigns to a specific business location in order to identify it within its systems. Why is this so scary? Well, as a business owner or manager, you’ll know the importance of local business reviews for boosting your presence and general credibility. For those who actively engage customers in review campaigns, this will come as an incredible kicker if you are affected, meaning you could lose out on hard-earned reviews. What you can do if you’re affectedYou should be able to reinstate your business information fairly simply by clicking the ‘Actions’ button and rejecting any incorrect edits, but we’d recommend first taking note of everything that has changed in order to make your case to Google. As for the CID number and review removals, you’ll need to provide your old and new CID numbers and highlight what has happened within a GBP Support Form, asking Google to reinstate your lost reviews. Safety-proofing your business reviewsWe don’t know for sure just how permanent the effects of this bug will be and, while it may be a temporary blip, it does highlight the importance of keeping track of any changes to your Google Business Profile. Here are some tips to ensure you’re prepped:
Top Tip: If you need to keep tabs on a vast amount of reviews, then BrightLocal’s Reputation Manager removes the manual elements and does it all for you in one place, storing review content and dates within the platform. Plus, you can export a CSV of your reviews to keep records handy.
Have you been affected by this reviews bug?Join the conversation and tell us what you’re seeing over on Twitter, or in the comments below. Google has now acknowledged they are aware of and addressing the bug, and many reviews have been restored.
via BrightLocal https://ift.tt/Ixb17rM Check out more SEO posts onhttps://seouk41.blogspot.com/ The holiday season is fast approaching. While you’ve probably spotted baubles on shelves and been inundated by ads referencing it for a month or two already, now’s the time you really need to make sure you’ve got a plan in place. In fact, some people would probably think you’re leaving things a little late. That’s where this article is here to help. We’re not going to offer you tips on creating an amazing Christmas campaign or help you come up with adverts for Hannukah or New Year. What we are going to do is help you get the basics right, so you don’t have anything to worry about. We want to make sure you aren’t caught out by an influx of reviews you weren’t expecting, you’ve got emails scheduled for the right times, your sales pages are optimized and ready, or you know exactly what you’re posting on Twitter. So, without further ado, here’s our holiday marketing checklist to help local businesses navigate Thanksgiving, Black Friday, Christmas, Hannukah, and the New Year. Social Media Holiday ChecklistOn social media, the key is to communicate what you are doing for the holiday season effectively. This could be as simple as a special menu or your opening hours or creating a whole campaign, like an advent calendar. Here are our top tips for the holiday season:
Get Your Website Ready for the HolidaysWhile many local businesses still forgo a website, they’re a key aspect of your digital presence. At this time of year, there are a number of things you can do, to help you prep for potential heavy traffic moments, like end-of-season sales, or increase your online visibility.
How To Smash Your Email Marketing This Holiday SeasonIn an ideal world, your holiday email marketing communications would be all-singing, all-dancing campaigns with seasonally appropriate designs and GIFs galore, right? But in reality, when it comes to communications as a local business, the most crucial elements of your holiday emails will be the need-to-know items.
Make Sure Your Promotions Are OptimizedNeed-to-know information aside, these busy promotion periods do call for some creativity, however. As commercial dates like Black Friday, Cyber Monday, and Christmas approach, the need to stand out from the hundreds of notifications pinging your customers’ inboxes or sponsored ads filling up Instagram feeds comes into play. Here are some tips to keep in mind:
Preparation Is Key for a Relaxed Holiday SeasonSo, are you feeling ready? Our checklist should help every local marketer get the business ready, whether you’re launching a festive menu, closing on different days to everyone else, or simply optimizing your promotional pages We hope our tips for the holiday season will have you feeling prepared to tackle everything that comes your way over the next couple of months. Before you get started with your holiday marketing strategy, why not run a Google Business Profile Audit or benchmark your visibility with Local Rank Tracker? Make sure you can measure the impact of everything you’re doing across Thanksgiving, Christmas, Hanukkah, and beyond. via BrightLocal https://ift.tt/kJDO0lB Check out more SEO posts onhttps://seouk41.blogspot.com/ Google has rolled out the new editing experience within the search engine results pages (SERPs) for anyone managing Business Profiles. At the same time, the in-SERP editor has expanded to include a lot more functionality. Crucially, users are no longer given the option to continue editing their profiles within the traditional dashboard. “Nooooo!”, we hear you cry. “Not another change.” This shouldn’t come as too much of a surprise, though. The full rollout has been expected since at least July, and the NMX (New Merchant Experience), in which Google Business Profile (GBP) managers are encouraged to edit their profiles in the SERPs, has been around even longer. What is the New Merchant Experience (NMX)? No, it’s not a 90’s rock band, it’s the name given to the way GBP managers can access and edit details of their profiles, and monitor performance, directly within the Google SERP. To access this, you just need to search for your, or your client’s, business name in Google and you’ll see the availability functionality. A couple of months ago, Google started to move more elements from the old dashboard to the SERP. Up until now, both types of profile editing were available at the same time. However, it wasn’t the same for everyone. As we’ve seen across multiple Twitter conversations on the topic, some people were kicked over to the in-SERP experience, while others were still given the option, via a popup, to continue use within the dashboard if they hit ‘Stay here’. But now, to the best of our knowledge, the option to remain in the traditional dashboard has gone completely. While there’s not yet been an official announcement by Google, it looks like the end of October was the cutoff date, and that November has brought a more consistent ‘Manage on Search’ experience to everyone. So, what’s happened to GBP, and how is the industry responding? What has Google changed about managing your Google Business Profile?Historically, most things in your GBP were manageable in the Google Business Profile dashboard, accessible via business.google.com and a few features were available via the in-SERP NMX. Now, though:
Here’s more detail on some of those points: Say Goodbye to Photos InsightsOne of the surprising losses has been Photos Insights, which previously provided data around types of views (though this data was often criticized for its inaccuracy).
We at BrightLocal discovered that Photos Insights will not be available in new versions of the GBP API, either. Whether or not some form of photo performance metrics will be introduced to the NMX remains to be seen. In the meantime, say goodbye to this old thing, and other photos metrics like it: Lots of Options Hidden Behind Three DotsAs local SEO expert, Andy Simpson, has pointed out, there are a few key options, such as settings around notifications and the profile itself, that have been moved behind the rather unassuming ‘three dots’ menu button:
Some Performance Metrics Have Changed or DisappearedThe rollout has hammered the final nail in the coffin of some really useful performance metrics. For example, the ‘How customers search for your business’ section from the old performance dashboard is no longer accessible in the NMX. You can no longer access the below handy pie chart illustrating your searches bucketed by direct, discovery, and branded visits. So, if you used to use ‘direct’ as an indicator of brand awareness and ‘discovery’ as an indicator of the success of your SEO efforts, you’ll need to download data from the business dashboard (business.google.com) or access it via the API. In ‘Directions requests’, the list of specific places people have been searching for directions from has disappeared, also. Where once you could see a list of locations (and even a handy map)… …the NMX’s new Performance area only shows you the number of requests over time. If you used this to help you understand the reach of your business during various seasonal periods or to help you to plan your marketing budget, then this data will sadly no longer be available. What do local SEOs think of the New Merchant Experience rollout?Plenty of local SEOs are not impressed with the new experience so far. We ran a small poll, which saw 83% of respondents finding it difficult to use.
But, a few people, our very own Claire Carlile included, are laughing in the face of despair and have simply taken some time to get their heads around the new user interface, as we’ll see later on. Frustration, Frustration, FrustrationFrustration is rife for people who work at agencies and multi-location businesses. In particular, people are infuriated by the overall user experience.
Moz Local’s Miriam Ellis expresses frustrations with how disorderly the new edit experience is, and an annoyance that all businesses are being treated the same.
This is an opinion that’s shared by others, including Brandon from Convirtue.
Not only are people annoyed about the user experience, but at how bad the interface is at helping people find important features and information. Near Media‘s Mike Blumenthal took to Twitter to explain how to find the GBP website edit feature.
But, It’s Not All Doom and GloomAll of the above probably got you thinking that the world was falling down around you. There are, however, some much sunnier views on the changes. Many, like Amy Toman, Google Product Expert, just understand that this is something they’ll have to crack on with. She told us: “I’m able to find most functions, but it’s definitely going to take some time.” Meanwhile, BrightLocal’s Local Search Expert, Claire Carlile, is practically defiant in her own view on the changes:
Why has Google made these changes?While there hasn’t been an official line from Google about the changes, Steady Demand‘s Ben Fisher has some insight into the reasoning:
Ben also shared a Pro Tip: For now, you can go to business.google.com/locations/ to get to a list of profiles. If you want the old interface, copy the dashboard URL and replace the word “dashboard” with “edit”. We do not know how long this will work, though. Sterling Sky‘s Joy Hawkins adds:
As you can see, this update is likely catering to everyday small business owners, who potentially use far fewer of the features on offer. This means that most people may not even notice much of a difference, as it’s those who have to manage multiple profiles, like agencies and multi-location businesses, that struggle without the advanced features, though as Ben says, some bulk actions can still be taken in the dashboard, including downloading insights, and accepting and rejecting updates from users and Google (a bit confusing considering ‘updates’ is what Posts are now called in the NMX). As Google is targeting users who may not be aware of the more advanced features, they’ve surfaced them to try to make them more obvious. Customer engagement and experience are a priority, so Google is trying to make sure features aren’t hidden behind menus, so small businesses can find more reasons to engage with the platform, in a place they’re used to looking for information about their business (in Search). Think about the bold ‘cards’ now viewable in the NMX: these are about prompting people to do things they might not have done before. For instance, they may see notifications for 2 new reviews, or a prompt to create an offer. As Miriam Ellis has pointed out, too, the ‘Ask for Reviews’ button is now more prominent, for instance.
Unsurprisingly, ‘Create an ad’ is often the first one that appears in this row, as Google pushes for profile managers to invest in advertising on its platform. Is there a way back to the old dashboard?While some have seen success in clicking on ‘Products’ in the NMX to get back to the old dashboard (at the time of writing), the sad news is that even then, clicking on one of the other options in the dashboard just boots you back to the NMX. We’d assume that this is just happening because Google hasn’t yet found a way to replicate/change the ‘Products’ functionality in the NMX, just yet. It’s, of course, only a matter of time before they do. It looks like we’re just going to have to crack on with itOne thing is for sure: Google will continue to make changes, and Local SEOs will continue to stamp their feet. The best thing you can do is just make sure your GBP is in the best state it can be. If you need a hand with that, try running a Google Business Profile Audit. No, it’s not ideal, and these changes can feel poorly thought out in many ways—as can the way they’re announced. But unfortunately, when there’s such an overreliance on one platform, it puts many marketers at the whims of their changes. In this case, it’s probably worth just cracking on and adjusting systems and processes accordingly, and reminding yourself not to put all of your eggs in Google’s basket! via BrightLocal https://ift.tt/j91L8vW Check out more SEO posts onhttps://seouk41.blogspot.com/ A content silo ensures that search engines index relevant content on your client’s website—and this can lead to better rankings. It also provides a great reader experience when local searchers find relevant content for each stage of their buying journey. However, when creating a content silo, copying what competing local businesses are doing won’t cut it. You need to differentiate your content silo by identifying the underlying core terms behind local searches and aligning them with your client’s business objectives to create relevant categories. Then, once they’re live you’ll want to set up rank tracking to see how you’re doing. Throughout this article, we’ll explore several ways to create a differentiated content silo that will outrank the competition. What is a content silo and why do you need one?A content silo is a website structure that allows you to organize, create, and publish content around specific categories. A silo lets you structure your content more efficiently for both search engines and users, by grouping content into clear sections on your site. Content silos take different formats that vary from one local business to the other, depending on needs and goals. That said, why do you need a content silo? With 88% of customers equating the buying experience to the quality of the products and services you sell but only 57% of small businesses pursuing any content marketing, you have a competitive advantage when you can unify the buying experience with relevant content. You should then make sure that they can find said content whenever they need it on their buying journey. A content silo will help you do that. Let’s assume you have a content silo based on the products your client sells locally. For example, let’s look at Hunter Douglas: Source: Hunter Douglas Potential customers won’t start by landing on the homepage if they don’t even know whether the company exists. Depending on their needs, their search will reflect a specific intent. If a searcher looks for energy efficient window treatments, here’s the search result they might get: Notice the search result coming in the first page leads to Hunter Douglas. Once the searcher visits the page, they’ll join one of their categories, “Browse by Need.” All the content in this category is linked together. This means once a reader clicks on one category, they get all the information they need based on their intent. For example, if clicking through the search results for energy-efficient window treatments, the links in the blog content point to their product page listing different energy-efficient shades. A potential customer then has an easy time finding what they need. They view the business as one that understands their needs, which opens the door to conversions and sets the stage for customer retention. Besides, from a branding perspective, being the local business that has structured their content to ensure ease of access and unifies their buying journey. They don’t have to move from one place to another to find what they need. Even in a local setup, the customer buying journey isn’t linear. Still, customers look for solutions to their problems and prefer using the most convenient path to arrive at these solutions. If you create a content silo with content that acts as the vehicle to their destination, then the experience you deliver is as good as the product or service your client sells. Why is creating content silos a challenge?Creating content silos is a challenge for two reasons: 1. Bad advice that’s hard to shake offIn previous years, “publish content daily at a specific time of the day’’ seemed like sound content marketing advice. After all, if your competitor was publishing two or three times a week, then all you needed to do was to hustle and increase your publishing frequency to outdo them. The problem with taking only this advice is that initiatives around publishing quality content don’t feature anywhere in your content operations. 2. A lack of clarity on where each piece of content fitsThis problem comes up when you’re either publishing too much or too little content. Potential customers are at different stages of the buying journey. What you publish needs to satisfy their intent to help them move to the next stage of the buying journey. If your content strategy and content don’t align with their needs, then creating a silo seems impossible. Creating content silos is an approach based on principle (quality over quantity) and being mindful of evolving customer expectations and an effort to deliver better buying experiences. How to create content silos for local SEO (with examples)The first step when creating content silos is to identify core terms for your client’s site and make sure they align with your client’s business objectives. If you’re working with a window cleaning business serving local clients, the core term in Google searches will be based on the different types of services your client can provide such as “power washing services”, “residential washing services” and “commercial washing services.” Source: Next Level Window Cleaning You can also create categories based on the type of content you want to create for your client’s local business. For example, Lawn and Weed Expert has several informational categories based on what potential customers look for: Source: Lawn and Weed Expert Or, create categories based on location, if your client serves different locations: Source: CorePower Yoga A point to note is that when creating a content silo for a multi-location business, make sure that the Google Business Profile links point to the corresponding landing page for that location within the same silo. Lastly, differentiate your blog content by creating categories based on frequently asked questions about the product your client sells: Source: Budget Blinds Once you identify core terms that make up your categories, identify relevant modifiers for each of these categories to expand them to find content ideas. Use the Five W’s (Who, What, When, Where, and Why) to create more ideas covering different types of search intent. Here’s an example of lawn care questions with an accompanying content idea:
Use a keyword research tool to identify long-tail keywords and start creating content around them. They’re easier to rank for since fewer local businesses are trying to rank for them. Besides, long tail keywords indicate more clarity in intent, which is often transactional. Once you create content for each core term and its related modifier, organize the content in different folders using relevant URLs and tags, and then link the pages together. Using our lawn care example:
Pitfalls to avoid when implementing content silos for local SEOBy now, you already have some ideas about what type of content silo to create. Before you get started, here are a couple of pitfalls to avoid: Creating too many silos at onceMost of the examples we’ve shown above are from established local businesses with several silos. Their content strategies have evolved over time, allowing them to create more silos and get better results from their efforts. If you’re working with a local business that launched recently or has never had any content silo before, start with one category, improve on it, and then create a new one. Creating content that doesn’t satisfy search intentAfter identifying a core term that reflects what potential customers are looking for, create content that satisfies search intent to improve the quality of your silo and establish credibility. Otherwise, you won’t be able to capitalize on the benefits of increased organic traffic to your website. Poor internal linkingThe goal of the silo is to make sure relevant content is linked together for proper crawling and indexing by search engines. Link relevant content together by using relevant anchor text that makes it easier for crawlers to index all your content properly and for readers to understand the context behind the link. ConclusionA solid content silo helps you achieve your content marketing objectives by helping you focus on creating content that drives business objectives. And if you’re creating your first silo, start with one silo and build up from there. Identify your core terms and relevant modifiers to use and then create content that satisfies search intent. Once you do this, add relevant tags, URLs, and add links to relevant content within your category to help search engines index your content so that it shows up in search results. As you go, keep an eye out for improvements you need to make to location-based content, new categories you need to create, old content to update, and so on. Doing this will make sure all your content is fresh and relevant to your readers. via BrightLocal https://ift.tt/GVlymSj Check out more SEO posts onhttps://seouk41.blogspot.com/ Black Friday is one of the biggest shopping days of the year in the United States. Online shopping brought in $8.9 billion in sales for 2021. What’s even crazier is that figure doesn’t include brick-and-mortar purchases. Making it, without a doubt, one of the busiest and most competitive times of the year for local businesses trying to compete with big players like Amazon, Target, and Walmart. So if your clients are looking to capitalize on the Black Friday buying frenzy, you’ll want to prepare their local Google Business Profile (GBP) and website well before Black Friday arrives. In this quick guide, we’ll share how to incorporate a Black Friday marketing strategy into your client’s current digital marketing strategy to drive sales during the holiday shopping season. Let’s dive in. Here’s your local business checklist for Black Friday and Cyber Monday:1. Set holiday hoursBlack Friday sales are notorious for attracting bargain-hunting shoppers during the wee hours of the morning. And every year, Black Friday sales start creeping closer and closer to Thursday (Thanksgiving Day). Not even a full belly of turkey and pumpkin pie can keep the determined shopper at bay. Since most stores have different opening hours around the holidays, it’s critical to update your client’s Google Business Profile to reflect their specific hours for Thanksgiving Day and Black Friday. Are they open on Thanksgiving? Do their store hours differ on Black Friday compared to their regular operating hours? Asking and answering questions about Black Friday in the Q&A section of your client’s business profile is the perfect way to keep their customers informed about holiday hours and sale details. Google also recommends confirming your client’s holiday hours, even if they will be the same as their normal hours. This simple gesture reassures customers that they are open for business on those days. Source: Google Support As a shopper, there’s nothing more infuriating than searching for and confirming store hours on Google and then showing up at the storefront only to find that the store is closed, especially when you are on a mission to find the best deals around before they sell out. Thankfully, all you need to do is a simple update in the Google Business Profile. Follow these steps for setting holiday hours:
As an essential reminder, make sure to select “Open with main hours” to guarantee that your client’s business hours appear on their Business Profile. 2. Add Black Friday specific products to the Product CatalogThe Google Business Profile Product Editor makes it easy to showcase your client’s products, drive customer interactions, and increase sales through the Google Business Profile. Customers will see a curated showcase of products on the Business Profile Products tab on mobile or the Product Overview module on the computer. This coveted virtual real estate is the perfect place to promote your client’s top products available for purchase during the Black Friday sale. 65% of customers admit that they’ll look up price comparisons online while shopping in a physical store. This is an excellent opportunity for your client to get a leg up on the competition. Make sure your client’s prices are accurately updated to reflect any offers or discounts during the sale. You can also use price ranges for simplicity. In this example, CocoNene, a local home goods store in Kapolei, Hawaii, shares some of its best-selling products in its Product Catalog. Notice that they include both high-quality images and prices for each related product. Black Friday is more competitive than ever, so make sure your client’s products are attractive and have the information needed to catch the buyer’s attention. Use a collage maker to create high-quality, professional-looking product images for your client to include in an offers post. You can even add the discount somewhere in the image to reiterate the value of the sale, like how Steve’s Plumbing & A/C Service adds the instant $750 rebate to the image. Another great thing about the Product Catalog is that you can include a call-to-action (CTA) directly in the interface. In this case, CocoNene connected its Google Business Profile to its website to streamline a one-click purchase. When you click the “Buy” CTA, it brings you directly to the product on their website to finalize the purchase. Providing a seamless shopping experience for the customer will help improve conversion rates. The goal of Black Friday is to sell as many products as possible to make up for the heavily discounted prices. Since you expect higher purchase volume and customer reviews, connect your client’s online store to the appropriate sales software to track and optimize sales and customer experience. Make sure you monitor reviews during this period as you may see an increase with more products flying out. It’s an important time for reviews and you may want to consider using a review management tool to help. Read more: How to respond to online reviews. Automating any part of the sales process will help cut down on wait times, improve customer experience, and ensure optimal reporting. Then you can both sit back, relax and watch the sales pour in. 3. Publish Google Posts to help customers prepare for Black Friday shoppingDon’t underestimate the power of Google Posts as a Black Friday marketing strategy. These posts are different from the average blog posts on your client’s native website. These posts appear instantaneously in local search results and Google Maps. You don’t have to wait days, weeks, or months for blog posts to rank on the first page of Google. What’s better than that? Use Google Posts to share announcements, offers, new or popular items, inventory, event details, or other details about your client’s business with customers. These posts are visible through the “Updates” or “Overview” tabs of the Business Profile. Since customers can access your client’s business information and updates as they browse, they can make better decisions. This helps them to:
So leading up to Black Friday, create a consistent publishing schedule of Google Posts about topics that’ll help your client’s customers prepare for their Black Friday shopping. For example, if they sell plumbing services, consider writing a post that ranks the top kitchen sinks or steam showers on the market (including links to product pages on their website). You can also consider reaching out to local press sites to get their offers included in round-ups to increase engagement and reach. Another great option is to repurpose these Google Posts and turn them into email marketing campaigns to convert more browsers into buyers. Here are a few tips for using email marketing on Black Friday:
4. Create a website landing page for Black Friday sales, deals, and promotionsUp to this point, we have focused on optimizing your client’s Google Business Profile. Unfortunately, Google restricts content on Business Profiles for financial services, pharmaceuticals, health/medical devices, etc. If your client’s business falls into one of these categories, like a local pharmacy that sells antidepressants online or a winery that sells alcoholic beverages, using their own website for promotion is the only way forward. But don’t fret. Google shares some excellent recommendations for optimizing a website landing page for Black Friday shopping. Here are some of the highlights:
Pro Tip: Focus on creating evergreen landing pages that are the same each year for Black Friday and other major sales. That way, they can gain authority over time and rank higher in Google search results. Source: Exclusive Templates
A well-crafted landing page for your client’s Black Friday sales, like this one from The Winery at Bull Run, can make the difference between someone buying from your client or moving on to the next deal. So make that first impression count. 5. Upgrade to a mobile-friendly websiteMobile access to online retailers and ordering options have made the smartphone a crucial tool in consumers’ shopping habits. In 2021, almost 43% of Black Friday sales were purchased through mobile phones. But smartphones aren’t just for buying. They’re also changing in-store behavior. Customers use their phones to find nearby retail locations, check local inventories, confirm store hours, compare prices and pay for purchases. Just for Fun, a store in Noe Valley, San Francisco, selling art supplies, crafts, and toys, uses its Google Business Profile to share live inventory details with its customers around the busy holiday season. These details are available on both the desktop and mobile versions of their profile. What’s the key takeaway? Your client should have a mobile-friendly website to cater to changes in consumer behavior. Thankfully, the best website builders and Google Business Profiles already include mobile-friendly features. A mobile-friendly website can make or break your client’s Black Friday sales volumes. Don’t miss out on this significant source of traffic. It’s worth the last-minute check to ensure their website is up-to-snuff. Wrapping upPreparing your client’s Google Business Profile and website for Black Friday is a lot of work, but the payoff is worth it. Making sure everything on their site and profile is up-to-date increases the chances that customers will find what they’re looking for during the most significant sales event of the year. If you’re not sure what state your GBP is in, try running a Google Business Profile Audit. But it doesn’t stop there. These tips for a Black Friday marketing strategy also help your client build a strong online presence. And if they know how to use it to their advantage, they can turn it from a one-time revenue boost to a year-round driver of sales. via BrightLocal https://ift.tt/sNwrgJQ Check out more SEO posts onhttps://seouk41.blogspot.com/ |
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