The holiday season is fast approaching. While you’ve probably spotted baubles on shelves and been inundated by ads referencing it for a month or two already, now’s the time you really need to make sure you’ve got a plan in place. In fact, some people would probably think you’re leaving things a little late. That’s where this article is here to help. We’re not going to offer you tips on creating an amazing Christmas campaign or help you come up with adverts for Hannukah or New Year. What we are going to do is help you get the basics right, so you don’t have anything to worry about. We want to make sure you aren’t caught out by an influx of reviews you weren’t expecting, you’ve got emails scheduled for the right times, your sales pages are optimized and ready, or you know exactly what you’re posting on Twitter. So, without further ado, here’s our holiday marketing checklist to help local businesses navigate Thanksgiving, Black Friday, Christmas, Hannukah, and the New Year. Social Media Holiday ChecklistOn social media, the key is to communicate what you are doing for the holiday season effectively. This could be as simple as a special menu or your opening hours or creating a whole campaign, like an advent calendar. Here are our top tips for the holiday season:
Get Your Website Ready for the HolidaysWhile many local businesses still forgo a website, they’re a key aspect of your digital presence. At this time of year, there are a number of things you can do, to help you prep for potential heavy traffic moments, like end-of-season sales, or increase your online visibility.
How To Smash Your Email Marketing This Holiday SeasonIn an ideal world, your holiday email marketing communications would be all-singing, all-dancing campaigns with seasonally appropriate designs and GIFs galore, right? But in reality, when it comes to communications as a local business, the most crucial elements of your holiday emails will be the need-to-know items.
Make Sure Your Promotions Are OptimizedNeed-to-know information aside, these busy promotion periods do call for some creativity, however. As commercial dates like Black Friday, Cyber Monday, and Christmas approach, the need to stand out from the hundreds of notifications pinging your customers’ inboxes or sponsored ads filling up Instagram feeds comes into play. Here are some tips to keep in mind:
Preparation Is Key for a Relaxed Holiday SeasonSo, are you feeling ready? Our checklist should help every local marketer get the business ready, whether you’re launching a festive menu, closing on different days to everyone else, or simply optimizing your promotional pages We hope our tips for the holiday season will have you feeling prepared to tackle everything that comes your way over the next couple of months. Before you get started with your holiday marketing strategy, why not run a Google Business Profile Audit or benchmark your visibility with Local Rank Tracker? Make sure you can measure the impact of everything you’re doing across Thanksgiving, Christmas, Hanukkah, and beyond. via BrightLocal https://ift.tt/kJDO0lB Check out more SEO posts onhttps://seouk41.blogspot.com/
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