Just weeks after Google Business Profile users experienced suspension chaos, it seems another Google bug is doing the rounds in GBP once again. This time, users have reported instances in which their all-important business reviews have gone missing entirely—gulp. What’s happened?Mike Blumenthal broke the news of the possible bug over the weekend, after observing several posts on the Google Business Profile Community Help Forum.
It appears that Google has pushed changes live to Google Business Profiles following a Suggested Edits update, but with further investigation, Mike found that it was also changing the CID numbers of profiles each time—essentially creating a ‘new’ listing in Google’s eyes, dissociating existing reviews and then removing them altogether. As he highlights here, the two updates are rarely carried out at the same time, pointing to the high probability of a new bug. What’s a CID? The Ludocid, sometimes referred to as the ‘CID’, is a unique ID that Google assigns to a specific business location in order to identify it within its systems. Why is this so scary? Well, as a business owner or manager, you’ll know the importance of local business reviews for boosting your presence and general credibility. For those who actively engage customers in review campaigns, this will come as an incredible kicker if you are affected, meaning you could lose out on hard-earned reviews. What you can do if you’re affectedYou should be able to reinstate your business information fairly simply by clicking the ‘Actions’ button and rejecting any incorrect edits, but we’d recommend first taking note of everything that has changed in order to make your case to Google. As for the CID number and review removals, you’ll need to provide your old and new CID numbers and highlight what has happened within a GBP Support Form, asking Google to reinstate your lost reviews. Safety-proofing your business reviewsWe don’t know for sure just how permanent the effects of this bug will be and, while it may be a temporary blip, it does highlight the importance of keeping track of any changes to your Google Business Profile. Here are some tips to ensure you’re prepped:
Top Tip: If you need to keep tabs on a vast amount of reviews, then BrightLocal’s Reputation Manager removes the manual elements and does it all for you in one place, storing review content and dates within the platform. Plus, you can export a CSV of your reviews to keep records handy.
Have you been affected by this reviews bug?Join the conversation and tell us what you’re seeing over on Twitter, or in the comments below. Google has now acknowledged they are aware of and addressing the bug, and many reviews have been restored.
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