Advance Your Agency is a BrightLocal series designed to equip you with the skills, knowledge and advice necessary to take your agency operations to the next level. Web design is a great career. It’s creative and consultative, you get to use the latest techniques to solve very modern problems, and as an industry, web design isn’t likely to be going anywhere soon. But there are downsides, too. It can be quite repetitive work, it can be hard to price if you can’t foresee required amends, and it can be hard to attain new clients in such a saturated market. The greatest stress put on web designers, though, is that because web design tends to be contract-based, they’re always on the lookout for the next job, and always a little concerned about whether the work might dry up. It’s no surprise, then, that more and more web designers are looking to expand their services to offer ongoing value to their clients. Offering local SEO to your local business clients is a natural next step in expanding your revenue and potentially blossoming from overworked web designer to starting a local SEO business. In this piece I hope to provide anyone hoping to offer SEO services to local business clients the advice and tools they need to get started. We also have a really popular white-label pitch deck for retainers which you can make a copy of and use yourself here. Contents
Why would I want to deliver local SEO services?There are plenty of reasons to start offering local SEO services to your web design clients. More revenueIt goes without saying that offering more ‘paid-for’ services naturally allows you to increase profits from your current client base. How much revenue, though, is down to the effort you’re willing to put in. Longer lifetime value of clientsBecause improving a local business’ online presence is not a ‘one and done’ job, you’ll be delivering ongoing value to clients, most likely via a retainer, and therefore keeping them longer. Again, how long you keep them will be dependent on how much you’re willing to learn and do. More stabilityThanks to having clients paying you more and staying with you longer, you’re far less likely to be spending sleepless nights wondering where the next client is coming from. Your clients are already asking for help with it (or they assume you already offer it)Many web design clients will assume that because you build their websites, you’ll be doing the SEO work on them, too. Sometimes you don’t have to go looking for the opportunity, and it just presents itself! Future-proofing your careerSure, web design is a fairly resilient industry at the moment, but as Google inserts itself more and more between customer and business in search, with the various tools it offers like Google Sites and Google My Business, the local business need for attractive websites could well start diminishing. More variety in your workUnless you start working with larger clients with more advanced and developed needs, there’s a natural skills ceiling you’ll hit in web design, where you’ll be putting the same skills into practice month after month. Offering additional services gives you a chance to learn something new and feel the excitement of discovery when putting these new skills into practice. More attractiveness in the marketOffering local SEO services alongside web design will naturally put you in a better position to win clients. This is crucial in such a saturated market where competition is fierce and proof of success is everything. Where do I start?There are two ways you can go about offering local SEO services for your web design clients: the hard way, which delivers ongoing results and develops your business, or the easy way, which will get you a quick buck but no real retainer work or recurring revenue. If you’re looking for the latter, hey, I’m not here to judge you. We’ve got plenty of resources on getting the fundamentals (like building citations and Google My Business) in decent condition for a new website, but do bear in mind that that work is pretty much ‘one and done’ and you stand little chance of getting ongoing retainer work. No, I’m here to talk you through the other way: the way that requires learning, development and improvement, but that will ultimately make you a better marketer and secure your future career in digital marketing. Still here? Great, you’re already achieving step one on your way to becoming a local SEO hero. You’ve stuck around to learn. Step 1. Learn about local SEOI can’t stress enough how important it is to really knuckle down and get to grips with the key elements of local SEO and how they can benefit your clients. Not only will this allow you to actually perform SEO work that achieves results, but it’ll make you much, much more confident when pitching the benefits in the first place. There are various ways you could go about training for local SEO, but I’d naturally recommend BrightLocal’s wealth of resources as a great place to start. Firstly, I’d suggest you sign up for our Local SEO FastTrack course, where you can learn the fundamentals of local SEO over email in just two weeks. The course covers everything from citations and Google My Business to rankings and reviews, and will put you in a great position to start putting these skills into practice for your clients. If you’ve got time to spare and you’re eager to learn right away, read our Beginners’ Guide to Local Marketing, then check out the ‘Learn’ section of BrightLocal’s Bright Ideas, which is filled with dozens of educational pieces on getting local SEO right. One thing worth noting here is that you shouldn’t just seek knowledge about the best way to do local SEO, but also the worst ways. You might remember that in the early days of the internet there were lots of spammy, ‘black hat’ tactics that SEOs could use to gain traffic to a website. While those days are mostly no more for the wider internet (thanks to ongoing algorithm updates by Google), in local results there are sadly still lots of ways local SEOs can manipulate rankings. It’s important to learn about these spammy techniques, too, because your clients may well be aware of them and you’ll need to explain why the quick, cheap route is never the way to long-lasting success. Not only that, but spam is so prevalent in Google My Business that fighting spam can often be a quick route to better rankings in itself! Another benefit to learning about spam is that you might have other SEOs making guarantees when pitching for the work, which is never the sign of a sustainable approach; your job is to be the more realistic, honest, trustworthy SEO and quickly debunk myths proffered by your competition. And that starts with education. The post How Can I Use Local SEO to Generate Recurring Revenue from My Web Design Clients? appeared first on BrightLocal. via BrightLocal https://ift.tt/2ChRaeb Check out more SEO posts onhttps://seouk41.blogspot.com/
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Working with local businesses already requires a great deal of very specific local SEO skills, but when it comes to Service Area Businesses (i.e. businesses that work in a service area and visit you at your home rather than a working from a physical location) things get even more specific. Service Area Businesses, such as locksmiths, exterminators, plumbers, and the like, have very different local marketing requirements to other local businesses. In many cases, they’ll want to refrain from displaying their addresses, and instead, they’ll need to specify the service areas they can cover. Unfortunately, not all citation sites have that flexibility, which can make it harder to build citations for Service Area Businesses. We’ve taken the hard work out of this for you and put together the ultimate lists of citations sites that you can hide your address and/or specify a service area on. If you’re working with Service Area Businesses in the USA, the UK, Canada or Australia, we’ve got you covered.
Please Note: Citation sites listed here aren’t necessarily ones we can submit to using Citation Builder. Click here for more information. The post Top Citation Sites for Service Area Businesses – Updated 2020 appeared first on BrightLocal. via BrightLocal https://ift.tt/2DOUH4a Check out more SEO posts onhttps://seouk41.blogspot.com/ As lockdown measures begin to ease, many businesses across the US and globally are being allowed to reopen. While this is welcome news for business owners, the world has changed. Companies will be reopening to a climate where strict health measures are in place, and most transactions are taking place online. The upcoming reopening period will be unlike anything we’ve seen since the Spanish Flu. According to a report by PwC, 54% of business owners reported that the pandemic has negatively impacted their business: Source: Facility Executive Similarly, BrightLocal’s study on how local marketers are dealing with the business consequences of Covid-19 showed that 35% of marketers were losing customers and 27% were temporarily closing. This is hardly surprising when you consider the sharp rise in unemployment rates, meaning services are less in demand than ever. Luck and hard work alone will not be enough to keep your business afloat in the new normal. You’ll need to be smart and strategic about reopening. Here are five steps to consider as you set about reopening your company for business. 1. Track your position vs search volumeWhile businesses are beginning to reopen, people are still encouraged to stay at home as much as possible. Therefore, your online presence will be more critical than ever. Since the start of the global outbreak, search results have seen huge fluctuations. Some industries have seen a huge dip in traffic. Travel is an obvious example, but it’s not the only industry by any means. This decrease in search traffic most often correlates with a significant loss of revenue. For businesses impacted by this sudden loss of revenue, it’s clearly been a challenge. However, from an SEO perspective, a drop in traffic isn’t always caused by a drop in demand from consumers. For example, a Google update, like we saw in May, can have a massive impact on how SERPs are decided. To determine whether you have an SEO issue or a demand issue, you need to compare your traffic figures with search volume trends. If the trends are similar, the problem is a lack of demand for your product or service. If not, the problem is with your SEO strategy. As you prepare your business for the “new normal,” it’s important to track any upswing in traffic against search rankings. An uplift will be indicative of interest in your field from potential customers increasing. A careful analysis of these search trends is one of two things you need to be tracking. However, this is only the beginning of the story. 2. Plan your marketing budget according to conversion ratesIf you’re one of the millions of business owners who have lost money due to the pandemic, you’ll need to budget strategically to survive. Marketing is critical, but you must be wise about how you spend your marketing budget. Source: VentureHarbour When assessing your marketing budget, it’s important to review your organic conversion rates. You need to understand to what extent Covid-19 has impacted your conversion rates from organic and local search. The easiest way to do this is by setting up conversion tracking on Google Analytics. With this data, you can see if your conversion rates have dropped since the Covid-19 outbreak. Equally, you can see when conversion rates start to improve and return to normal. If this aligns with an increase in traffic, you can then start to allocate a marketing budget that is in line with your expected revenue. You have historical data that infers what “normal” looks like for your business based on search volumes from the last quarter of 2019 and the first quarter of 2020, or this year against the same time last year. Use this data to make informed business decisions. This approach of aligning your marketing budget with revenue will put you in the best position to grow as a business. From an agency standpoint, this approach aligns with your client goals, ensuring you have a marketing strategy in place that can help them succeed. 3. Find new customers to make up for demand shocksThe reality is that you may have experienced huge losses this year, and possibly will next year, too. Most people have less disposable income, so chances are you’re going to find the demand for your product or service isn’t what it was a few months ago. The earlier you acknowledge this reality and incorporate the lost revenue into your business plans, the higher your chances of emerging from the crisis in one piece. You can’t control the situation or many of its implications, but you can act to mitigate damage. This starts by undertaking a considered business development strategy. Below are some concrete steps you can take to mitigate the impact of a drop in demand. Boost visibilityThe first thing you can do is find new customers for your existing business model. One easy way to do this is to boost your visibility on local SEO. Luckily, in many cases, there are some quick wins available. One strategy you can implement quickly is leveraging common customer questions and queries. This will allow you to feature in Google’s Featured Snippets, which is crucial for finding new local customers via inbound search. On top of this, this is a really good strategy for getting new business from voice searches on smart speakers and voice assistants. To leverage these, simply identify common local-based questions, and create content that provides valuable answers to these. Secondly, you can begin to request reviews from your customers. Reviews are a key ranking factor and are vital to build consumer trust, so having a good quantity and quality of reviews will likely increase your local search visibility. You can also work to gain exposure locally by reaching out to local publications about your upcoming reopening. Not only will this provide your business with some relevant exposure, but you could also build local links in the process – again, helping you to rank in local searches. Seek out new opportunitiesSometimes simply finding new customers for your existing offering won’t cut it. If this is the case, you’ll need to make up for lower demand by moving into other products or services. In the post-Covid era, successful businesses will be the ones who were quick on their feet. This starts by identifying your main business assets, and considering how you can put them to different uses. For example, people will be less likely to attend crowded spaces for years to come. If you run a nightclub, you’re in real trouble. However, you have a Covid-friendly asset in the form of a big empty room. This means that it would be easy for you to move into a different events business model, like movie screenings or small concerts, while still maintaining social distance among your customers. 4. Create a communications planCovid-19 has impacted businesses, and your communication plan should reflect this reality. If you had a business communications plan before the pandemic, it’s time to revisit your approach. If your business doesn’t have a communications plan, start creating one right away. Here are the three characteristics your communications plan should have: TransparencyYour customers, employees, stakeholders, and partners are all understandably on edge as a result of the pandemic. The worst thing you can do is give them unclear messages that are open to misinterpretation. The CEO of Airbnb provides a nice illustration of a struggling company that has put transparency into the heart of their communication strategy. The CEO has received a lot of praise for this approach, and rightly so. I’ve taken a screenshot of the opening paragraph of his message to the staff. I recommend you take a minute to read the full letter. Ensure that your internal and external communications are clear, transparent, and accurately reflect the current reality. If you try to act as though nothing has changed, your stakeholders will wonder what you’re trying to hide. Painful decisions like laying off staff or reducing the scope of your operations might still need to happen. A lack of transparency regarding your approach could backfire. Moreover, you can create lasting reputational damage to your company through such missteps. Expectation-settingAt the start of the pandemic, many businesses made the mistake of issuing statements that promised too much. They are now being forced to take back their words in the wake of layoffs, plummeting sales, or disruptions to their supply chains. While it is good to be optimistic, you should also be cautious, and acknowledge the difficulties people and businesses face. If you expect order fulfilment to slow down, you need to communicate this to your customers. If layoffs are on the table, your staff need to know as soon as possible so that they can plan accordingly. FrequencyAs your business reopens, your customers, employees, and suppliers will expect regular updates. A “we’re back in business” email is a great start, but don’t stop there. Regular communications will reestablish a sense of normalcy and help your customers and stakeholders navigate this new business landscape with you. They will also help maintain brand loyalty. Remember that your customers and employees stuck with you through these tough times and so you should do the same for them. Therefore, your communications must do more than announce that you’re reopening. It should keep everyone informed about what’s going on with your business and what to expect from you. 5. Announce a sale or promotionOne logical way to connect with consumers as you reopen your business is through the launch of a sale or promotion. You could create bundles that combine older items with new products, or offer old stock at significant markdowns, free shipping, a percentage discount, or a buy-one-get-one-half-price deal. Be strategic about what you offer. Studies have shown that percentage discounts generate more conversions than flat-rate discounts. A 5% discount on a $100 product will result in more sales than reducing the price by $5 – even though the actual reduction is the same. The best place to announce your promotion is through your email list. Clean up your mailing list using an email verification service, then use your email list and social media accounts, combined with custom landing pages, to announce a reopening sale or promotion. If you have a lot of surplus stock, you can also consider donating products to people in need (such as by giving one unit for each customer purchase). This not only encourages sales but also builds your reputation as a caring, community-minded business. After the lockdown, you urgently need to shift products and get cash flow moving again. Holding a special promotion will help solve both problems. Don’t be afraid to test different promotions and see what works best. Weathering the Covid-19 stormExperts believe we are not through the worst of the Covid-19 pandemic, with many predicting a major recession lasting well into next year. How you respond now will determine the survival of your business. The way you do business will need to change. Your customer acquisition, communications, and marketing strategies will need to adapt and continue to respond to changing circumstances. If you stay adaptable, you will make it through this crisis and come out stronger on the other side. Until then, stay afloat! The post The Five-Step Guide to Reopening Your Local Business During Covid-19 appeared first on BrightLocal. via BrightLocal https://ift.tt/3gMaGhq Check out more SEO posts onhttps://seouk41.blogspot.com/ Billed as one of BrightLocal’s ‘11 Women in Local SEO Doing Great Things Right Now’, Crystal Horton is a fount of knowledge and always happy to share her wisdom. That’s why we decided to enlist her help to guide you through the process of getting Facebook recommendations. Read on to learn how you too can grow your Facebook recommendations in a few simple steps. With over 80 million businesses listed on Facebook, 1 in 3 consumers use the platform to specifically look for recommendations. But, what we have discovered is that many business owners are uncertain about how to get started and what steps to take to gather recommendations quickly and easily. Business owners come to us (at Accelerate Marketing), often asking what types of reviews will produce results for their business and how to access their recommendation link. Why do Facebook recommendations matter?Facebook Recommendations provide a simple way for potential customers to find and interact with a local business. In a recent Brightlocal review survey it was discovered that:
Over the last two years, Facebook has made Recommendations more important on Pages. People ask their friends for recommendations on where to go, what to eat, and how to shop. Recommendations are like a living, breathing word of mouth beast! Did you know that a Facebook Page has the potential of bringing in 50% of new customers? Local communities are built by passionate people who have a common interest to sustain and grow their community. It is in a local business’s best interest to use a Facebook Page as a way to share how they are taking part in building strong, local communities. Recommendations increase awareness of a supportive local business. How to Ask for Facebook RecommendationsWhichever way you choose to ask for a recommendation, please keep in mind that 7 out of 10 people will say “yes” if you simply ask. The best way to receive an authentic recommendation is to have the employee who worked most closely with the customer personally reach out and ask for a recommendation when they have experienced a ‘reviewable moment’. A reviewable moment is when your company has gone over and above and the customer has expressed how happy they are with your service. The majority of people ask what to write in a review. So go the extra mile, take the lead, and give some guidance on how to leave a review that will answer a potential customer’s questions when they are reading your recommendations. Use what we call the “2W Review Strategy.”
When a 2W Review is left, results are being identified and this is what we refer to as an “actionable review.” When someone reads an actionable review that describes what they are looking for they will take action and call your company. Using this strategy will dramatically increase the quality of your recommendations and therefore drastically increase the inquiries about your services. How to Ask for Facebook Recommendations in PersonWhen a customer is in front of you and has experienced excellent service, that’s when to ask for a Facebook recommendation. The number one problem that we have identified with leaving a review for a business is that a customer doesn’t know where to go in order to post a recommendation. So have the customer use their phone so you can quickly walk them through the steps of exactly what to do from start to finish. Take a look at this sample script: <Name>, it’s been a pleasure to work with you and solve <describe issue solved>. Will you leave us a Facebook Recommendation so we can continue to share our great service with others? And here are some step-by-step instructions on how to recommend a business on Facebook. For mobile:
For desktop:
‘Reviews’ on Classic Facebook. ‘Reviews’ on New Facebook. Oftentimes when in person, you will be asked what to say in a review. Work with your coworkers to have a few suggestions on hand of what to write as a recommendation. Search for key phrases, services, and/or product details your potential customers are typing in search to find you and work those keywords into a suggested recommendation. How to Ask for a Recommendation with SMSHow many emails do you have, sitting there unopened? I’m guessing it’s a fair few. How many text messages do you have unread? I’m guessing it’s zero. This is the reason why, at Accelerate Marketing, we get better than a 50% conversion rate of a person leaving us a recommendation when we ask with a personal text message. For contrast, with email it’s about a 2-3% conversion rate. Yikes! Here are the step-by-step instructions on how to send a text message to recommend your business on Facebook:
Three days later, if a response or review has not been made, submit a follow-up message: Hi, I noticed you haven’t left a review. It’d mean the world to me if you take a minute and leave a review. Is there anything we can help you with? BrightLocal offers an incredible SMS Mode tool that allows you to send a pre-saved text message from their dashboard that sends the customer straight to the Facebook Recommendations tab so that it minimizes any confusion. Clicks are our enemies: the more clicks you have to get to the Recommendations tab, the fewer reviews you will receive. You can even respond to a Recommendation from the same dashboard -- Bonus! It takes the average person 90 seconds to respond to a text message, while email response is 90 minutes or more. If a response has not been made from the text message that was sent out we strongly suggest following up three days later. Following up is a great way to show that you are there to encourage them to take action and to also discover additional feedback if they don’t want to recommend your business. How to ask for a Recommendation with EmailAs mentioned above, when requesting a review through an email message the response rate, on average, is 2-5%. You can increase this percentage to a 13% open rate with a personalized 30-second video. Every recommendation matters and if you can receive a couple of recommendations by sending out a personalized email, that deserves a “Woo hoo!” The key is to make it personable. Create a personalized email with a screencast video that is sharing your screen with your Facebook recommendations in the background and holding up a chalkboard, whiteboard, napkin, piece of paper, etc. Write a personal message with their name on it so the video will be clicked on and viewed. In the message, keep it simple by using a review request template for email. Attach your personalized video to the email message and voila, you have a solid recommendation request. A couple of free tools I recommend to use in order to create a personalized video that allows you to share your screen are Drift Video or Loom. Here are the step-by-step instructions on how to send an email to recommend your business on Facebook:
What benefits have you received and why would you recommend BrightLocal?Finally, to model good behavior I would like to ask you to please leave BrightLocal a Facebook recommendation. Click here and let them know what benefits you’ve received and why you’d recommend BrightLocal’s services. It would mean the world to them to have your recommendation and help them share their great service with others around the world. Thank you in advance — BrightLocal can’t wait to share your review! The post How to Get Facebook Recommendations for Local Businesses appeared first on BrightLocal. via BrightLocal https://ift.tt/2BO7wew Check out more SEO posts onhttps://seouk41.blogspot.com/ In this Local Search Clinic, Online Ownership’s Tim Capper joins us to answer your questions about how to market a local SEO agency. Got problems only the pros can answer? Looking for tips to boost your online search presence? Or just want to chat with fellow local SEOs? Join us each week for an hour of expert insights with new topics each week. Read on to find out how to get your questions answered! For any questions or issues registering for the webinar, please email us at [email protected]. Can’t see the button to register above? Click here to save your spot. How to register and ask your question1. Click the green ‘Save my spot!’ button at the top of this page. 2. Click ‘Email me a login link’ 3. Click ‘Confirm & sign in’ in the email from Crowdcast 4. Click ‘Ask a Question’ and submit your question using the popup (you can do this before or during the broadcast) See a question in the popup that you’d also like the answer to? Just click the arrow next to the question to ‘upvote’ it! The popular questions with the most upvotes will be answered first. P.S. Don’t forget to join our Twitter local SEO networking list! Simply follow the list and we’ll add you in. The post Local Search Clinic: Marketing Your Agency with Tim Capper – Coming Soon appeared first on BrightLocal. via BrightLocal https://ift.tt/2W5O6Zk Check out more SEO posts onhttps://seouk41.blogspot.com/ For many people, managing citations for kiosks can be confusing, as the rules differ compared to other types of business. Fortunately, we’ve got a knowledgeable Google My Business Product Expert, Online Ownership’s Tim Capper, here to explain just how to manage GMB local listings for kiosks. If you are trying unsuccessfully to get your Google My Business local listings for kiosks verified and correctly managed, it’s time to take a step back and look at your process of managing your kiosk pages. Unmanned kiosks can either be in-store or have their own location. Here are some examples of what would be considered unmanned kiosks:
Basically, anything that is not staffed but that has a physical location. The drawback to getting these unmanned kiosks listings verified in GMB is the ability (or lack thereof) to get a postcard or phone verification. So, how do you get this done with the least possible amount of friction? Setting up your accountHere, your options include: You will need to use a domain email to create either account. Once you have successfully uploaded and verified (more or less than 10) listings, future uploads should be verified within the account without having to resort to an individual verification. The verification of new uploads is usually completed within seven days. It’s worth noting that, if you are using the organization account, you will need to download your verified listings, add your new locations to a spreadsheet, then re-upload, to take advantage of new verification of uploads. As mentioned earlier, the main snagging point is getting a listing verified and then making any future uploads easy for GMB to verify the legitimacy of future listings. What to include on your websiteAt the beginning of your kiosk GMB setup (or if your listings are flagged as spam) your website will be viewed as part of the decision process by Google to help determine this business’s eligibility. Putting your listings aside for the moment, you should also be thinking about your customers and what will make their use of your kiosks as easy as possible, especially if they have a problem with a kiosk and need to contact you. Your website should have clear information about the kiosks and information on using the kiosks. You should also include clear help information if the kiosk is not working or the customer experienced a problem. Your signage should also direct them to the same help phone number listed on your website. Your kiosk locations should also be listed on the website, especially for customers that came to your website first instead of locating it via the business listing. They should be able to locate a kiosk near them with all the relevant information available. You don’t need to specifically have individual landing pages for each kiosk location (these could be by town or area) but what you should include is:
If the kiosk is not at an in-store location, include:
Think about the customer and what information they need to find and use your kiosk. Of equal importance is if a manual reviewer from GMB was to look at the website — will they find all the information necessary information that a customer would require to use and find the kiosk? What the kiosk needsSignage, signage, signage! Every kiosk must have clear visible signage, along with:
There are also some things it may be nice to have, but these aren’t essential:
Managing your GMB listingAll details in your GMB listing for unmanned kiosks should match the signage at the kiosk’s location. I also recommend after every kiosk install to take a selection of images of the kiosk in situ to be uploaded to the relevant GMB listing. GMB photos can really help your listing get noticed. So, not only is this good for customers but equally good for GMB spot checks to see that your kiosk actually exists in the location you’ve said it does. To provide customers with additional information on using or locating the kiosk, you can use the description field in GMB. Verifying your first few listingsVerifying your first dozen kiosk listings in GMB is typically where most businesses hit some bumps. If you are uploading via bulk management, you can expect a reply confirming verification within a week. That is, if you have followed the above advice and the GMB team is able to view all necessary information on the GMB listing, together with images of signage and images of the kiosk in location. If you are uploading via an organization account, you will typically have to go down the “request postcard” route. If the in-store location does not receive mail at the location you will need to wait 14 days before being able to ask for help with verification. Most times, if you have provided all the details above, both on-site and in the GMB listing, your listing will be verified without any further information being requested. If they do require further information, it is typically a request for images of the kiosk in location and some proof of signage. Personally, I feel that these requests tend to come from people who have not properly checked that images already uploaded onto the listing. Once these initial listings have been assessed, the rest of your uploads should be an easy process. That said, don’t become complacent with your kiosk images once they have been installed on future uploads. All you need is a few over-enthusiastic Local Guides or competitors marking your listing as spam to trigger a manual check. The post How to Manage Google My Business Listings for Unmanned Kiosks appeared first on BrightLocal. via BrightLocal https://ift.tt/38IXebr Check out more SEO posts onhttps://seouk41.blogspot.com/ Do you know what happened in local SEO in June? Test your knowledge of the news with the latest edition of Local Quizness – our monthly look at the top stories that affected local marketers last month. Complete our 10-question quiz to find out how much you remember about the news affecting your business, and share with your colleagues to find out who’s been paying attention! Only 10% of quizzers last month scored 7 or more – can you beat their scores? Create your own user feedback survey Now, hop on over to Twitter to share your score using #LocalQuizness, or leave a comment below!
Also, if you need to catch up on any of the news we’ve covered in this quiz, we’ve shared a reading list:
Thanks for getting quizzical – see you next month! The post Local Quizness July 2020 – Test Your Local SEO News Knowledge! appeared first on BrightLocal. via BrightLocal https://ift.tt/2ZLcFf9 Check out more SEO posts onhttps://seouk41.blogspot.com/ We Asked the Experts is a brand-new series designed to provide you with the most relevant insights from local search experts. Each month we’ll cover a different question and share insights from key figures in the local SEO community in an effort to help you further your knowledge and strategy. This month we’re tackling local SEO campaigns and, more specifically, how to measure the success of them. We asked ten local SEO experts, when all’s said and done – reviews have been generated, citations built, and GMB listings optimized – how do you know whether what you’ve done has actually worked? Below, we’ve compiled the very best insights to help you understand the most effective way to report back to clients – including what metrics to cover and more. Plus, at the end of this article, you’ll find a whole host of resources to help you do things just like the experts. Read on to benefit from the unique tips, tricks, and opinions of local SEO pros, from quick snackable knowledge morsels to in-depth analysis. How do you measure the success of a local SEO campaign?The post We Asked the Experts: How Do You Measure the Success of a Local SEO Campaign? appeared first on BrightLocal. via BrightLocal https://ift.tt/2NHlL78 Check out more SEO posts onhttps://seouk41.blogspot.com/ |
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