Update Nov 5, 2022: Search Engine Land has reported that “if … you are a local SEO that manages a number of businesses, you will still continue to use an interface like Google My Business, renamed to Business Profile Manager going forward,” so that should put some local SEOs’ fears to rest. Google has announced that it’s renaming Google My Business to Google Business Profile, amid a number of additional developments within the local business management tool. Local SEO experts have been quick to react to the update, and we’ve taken our own look to see what has actually changed for local business owners. What’s new with Google Business Profiles?In addition to the name change, Google has announced that single listings will now be managed directly within Google Maps and Google Search. To manage a listing, the owner can simply type their business name into Google Search. They’ll then be presented with this control panel: Managers can easily edit their profiles in this way without leaving Search. It’s worth noting that this is not a new feature, and listings managers have been able to control their assets in this way for a while. However, the company is now making it clear that all single listings should be managed in this way, as opposed to through the soon-to-be-outdated Google My Business model. In 2022, the company plans to retire the Google My Business app entirely to encourage merchants to take full advantage of the upgraded Search and Maps functions. What about businesses with multiple locations?For those with multiple locations to manage, the existing GMB interface—now known as Business Profile Manager—will continue to be the place to manage these listings. Google has explained that the existing Google My Business web experience will eventually transition to primarily support large multi-location businesses. More Power to Google Maps and SearchGoogle has also announced that additional tools will soon become available to help businesses understand and boost their local search performance. For now, it’s added the ability to do more things directly from Google Maps and Search, including:
Local SEO Experts React to the NewsGoogle has stated that the reason for the name change is to “keep things simple,” however, some local business marketers have expressed cynicism regarding the sudden development. Dan Leibson, COO of Local SEO Guide, said,
Joy Hawkins, Founder of Sterling Sky, commented,
Senior SEO specialist Andy Simpson added,
Tim Capper, GMB Product Expert and Local SEO Consultant at Online Ownership, commented,
SEO Strategist Kim Doughty, of RicketyRoo, said,
Colan Neilson, Vice President of Sterling Sky, commented,
Moz’s Miriam Ellis said,
Liz Linder, SEO strategist at Kick Point, stated,
Amy Toman, SEO specialist at Digital Law Marketing, said,
What do you think?What’s your take on this development? Is it a fundamental shift for the local SEO platform, or just a name change with a few additional features? From our end, we’re not looking forward to the natural confusion between GBP as Google Business Profile and Great British Pound! Let us know your thoughts in the comments section below. via BrightLocal https://ift.tt/3wiOVPb Check out more SEO posts onhttps://seouk41.blogspot.com/
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