Are you looking for more ways to get your business found by your local customers? Would you like to discover more marketing opportunities in your area? Competitive monitoring is something that will help you achieve both tasks. While you may be thinking ‘but I monitor my local competitors already’, I’m here to tell you: there is always more that you can do. Monitoring your local competitors on social media, for example, could uncover lots of opportunities for your business. Mainly, it could allow you to:
Competitive monitoring is useful on so many levels, making it highly surprising that so few local businesses actually use it to its full potential. Who to monitor?When it comes to local marketing, this question is more challenging to answer than in any other sector, simply because very few local businesses are actually active on social media. But, by limiting your monitoring to only your obvious local competitors, you could end up with a very low amount of data to work with. To expand your search and make the most of your efforts, consider monitoring:
To find local brands, search Twitter and Instagram using terms that describe your area—whether it’s something as obvious as your town name or a more advanced keyword, like your county or a nearby attraction. To discover more terms to use when searching social media, run your main city or town name through Text Optimizer. This tool will uncover which local entities Google associates your city name with. Here’s an example of results for [Albany]: Next, search for all these locations on Twitter and Instagram to find updates from the local business: The “People” search on Twitter is even more useful because you can simply scroll through the list to find more businesses: Once you come across a relevant local business, find them across all the social media channels they promote on their websites. What to monitor?Based on your goals, you can prioritize certain data—but don’t limit yourself by only focusing on a single aspect of competitive monitoring. There is a lot you can uncover in the process:
How to Monitor Your Local Competitors on Social MediaSet up Social Listening PlatformsAwario is a great platform that supports boolean search, which allows you to combine lots of business names or social media handles into one search. All you need is to use the OR operator to include as many names as you’d like into one search:
The platform also offers a few other great features, like prioritizing mentions based on sentiment and identifying influencers behind those mentions. You will also receive daily mention digests to quickly scroll through and identify if there’s anything that requires your attention. This makes monitoring both productive and effective. Monitor Their Social Media Profiles and BiosTake some time before taking this step. First, you need to identify who your most active and successful local competitors are so that you can focus on their social media accounts a bit more. Visualping is a change-monitoring platform that can be used to track any page, including the social media profiles of your Twitter and Instagram competitors. It will email you an alert once a social media profile has changed. Depending on how active your local competitors are, you can use the tool to:
Visualping allows you to monitor the whole page or an area you select. In the example below, if you select this area, you will be notified when this business:
You can adjust the frequency of updates based on how many you will receive. Analyze Your Competitors’ Facebook UpdatesIf you are looking for some content inspiration, you can simply scroll through your competitors’ profiles and see what they are posting. A more productive way to address that is to use Buzzsumo, which has a cool Facebook analysis tool that allows you to:
You can also save this search to easily access new data at your convenience. Spy on Their AdsWhen using Buzzsumo to analyze your competitors’ updates and their performance, refer to Facebook’s Ad Library to identify those seemingly effective updates that were actually ads. For any selected brand you can search ads by a keyword, see the CTA they were using and the platforms that they ran ads on (Facebook, Instagram, Audience Network). ConclusionMonitoring your competitors on social media will help you better understand your customers and uncover great marketing opportunities. Keep playing with your monitoring settings until you set up an effective routine which will allow you to get useful insights without being distracted by too much clutter. Good luck! via BrightLocal https://ift.tt/As9tfiq Check out more SEO posts onhttps://seouk41.blogspot.com/
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