Active Sync is here, and with it, the local listings management game has changed for good. We’re thrilled to announce the full launch of Active Sync and unveil the first-of-its-kind hybrid listings management solution. Watch the launch videoThis is a significant moment for us, and our customers, and we’ve had an interesting journey to get here. Before we dive into what Active Sync is and how it can help you manage listings more effectively, let’s start by taking a look at the local listings landscape. Shift HappensOver the past decade, the local listing landscape has undergone a significant transformation. Previously, consumers used hundreds of sites to discover local businesses. But now, just a few major players dominate consumer engagement. Our research shows that Google, Bing, Apple, and Facebook account for 92% of online engagement with local businesses. That’s quite a seismic shift. All that seismic activity meant the local listings landscape split into two distinct layers. We have dubbed them the Engagement Layer and the Authority Layer. A New Listings LandscapeThe Engagement Layer is made up of Google, Bing, Apple, Facebook, and the places these publishers push their data. They’re your primary digital storefronts where customers discover, evaluate, and engage with your brand. The Authority Layer comprises hundreds of listing sites that still exist on the web today, including Manta, Merchant Circle, Hotfrog, and Superpages, among others. While customers rarely visit these sites directly, they still help you build authority and trust with search engines.
But there’s a problem: the technology designed to help marketers manage their local listings treats both layers identically. Traditional API Solutions Got Stuck in the PastTraditional API solutions offer the dream of managing your data on every imaginable site from one place. But it’s just that, a dream. They often come with a one-size-fits-all network, charge huge fees, and force you to “rent” your listings. Not only do you struggle to get ROI, but you also risk listings reverting back to inaccurate data if you leave. They can be an expensive trap that’s tricky to escape. Citation Builder, our manual submission service, has been a successful alternative for many businesses, offering a broader network of sites in different niches, control over site selection, and no recurring fees – all at a fraction of the cost. Last year alone, our team handled over 1.4 million site submissions for over 72,000 locations. Still, we understood the appeal of API solutions, with the speed and protection they offer. Making updates is quick and easy. And they’re the first line of defense against external edits. As the local listings landscape changed, we realized that the technology needed to change too. That’s why we’re excited to announce the launch of Active Sync, our very own API solution that’s purely focused on the sites that actually matter to consumers. And the best part? It’s designed to work in combination with Citation Builder. You get the speed and control of an API solution, with the reach and flexibility of a manual submission service, at a fraction of the cost of traditional API solutions. How unbeatable? Consider this: if you’re a marketer working for a 10-location business and you go with Yext, Synup, or Moz, you could end up spending anywhere from $2,000 to $5,000 per year. With BrightLocal, you’ll likely pay just $1,800 in the first year (which covers a Citation Builder campaign) and as little as $800 each year after that. Over the course of five years, you could save anywhere from $5,000 to $20,000 – that’s up to 75% saved. See how much you could saveUse our calculator how much you could save by switching to BrightLocal. via BrightLocal https://ift.tt/WJVEdZb Check out more SEO posts onhttps://seouk41.blogspot.com/
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